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Smartphone Business Proposal

In: Business and Management

Submitted By bamaboi11
Words 2238
Pages 9
Business Proposal
Kareem M. Williams
University of Phoenix
ECO
561
Virgil Dartey
December 8, 2014

The Smart Phone Business proposal The smartphone industry is developing at and extraordinary pace since the invention of touchscreen and smartphone technology. The new technology development of the IPhone is creating a high intense competitive market and creates the need for constant innovation and separation from other competitors in the market. Since the introduction of touch screens and advanced 3, 4, and 5G technologies, the consumer trend and market curve is leaning away from the standard cell phone such as Motorola, Razors, and Blackberry to IPhones, Samsung Galaxies/Notes, Windows HTCs, and other substitutes with similar capabilities. Cellular phones no longer only serve as a verbal communication device but as a compact computer that has many of the same capabilities that the laptop or personal computer has in the home.
Market Structure The smartphones market is relatively young and in the maturing stage with new and improved technologies developing every day. The direct competitors for Apple Inc. are Google, Samsung, Hewlett-Packard Company, BlackBerry Limited, and Microsoft (Apple Inc., 2014). There are large numbers of corporations in the smartphone industry, but none as large as the aforementioned top competitors. Many of the companies sell a similar product, but each tries to differentiate itself from the competition (McConnell, 2009). Apple sells its IPhone with special retina screens, and Samsung sells there Galaxy/Note with a larger screens and different apps. There are no major barriers to entry to the market, so firms that are not profitable in the smartphone business can easily leave and vice versa (McConnell et al., 2009). All of these facts point to the fact that the market structure is a monopolistic competitive environment. Apple Inc.…...

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