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Snapple

In: Business and Management

Submitted By bruggemann1976
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Análisis de Entorno

International Lobbying and the Dow Chemical Company (A)

1.- ¿Debió Dow haber hecho lobby contra el proyecto denominado REACH?

Dado que Dow es un actor importante dentro del mercado de los productos químicos, es la segunda empresa a nivel mundial, además que el mercado Europeo representa una parte importante de sus ventas y que las industria química y ellos mismos vienen siendo cuestionados como el caso de la planta en India y las reservas que estimaron por las posibles demandas con el asbesto, creemos que la estrategia utilizada de hacer lobby solo mediante influir en el gobierno de EEUU para que estos presionaran a las distintas autoridades de la unidad Europea no fue la mejor, creo resquemores de los distintos países de Europa que el gobierno de EEUU se entrometa en sus asuntos internos lo cual hizo que algunos votaran a favor de este proyecto solo por este tema.
Otro punto a considerar es que REACH iba a ver la luz de todas maneras, al hacer lobby en la unidad Europea era mejor para Dow poder influir y conocer de primera instancia la información y el alcance de esta nueva legislación en el continente Europeo pudiendo de alguna manera influir en esta, aunque al hacer esto consideraba que ellos aceptaban las reglas por lo cual no iban a poder criticar el resultado. Además estimamos que al aprobarse REACH iba a ser un aliciente para la aprobación de nuevas normas en otros países del mundo como EEUU, por lo cual al haber participado iba a estar mejor preparado para el debate de nuevas regulaciones en estos otros mercados.-

2. ¿Cuán efectivo cree usted que ha sido el lobby de la industria química frente al REACH? El lobby efectuado por las empresas químicas Europeas de trabajar en grupos técnicos dirigidos por la Comisión para influir en las disposiciones específicas de las normas emergentes, creemos que fue efectiva dado que la presión ejercida por la industria para elevar los umbrales de volumen y reducir los requisitos de presentación de informes había influido con respecto a la propuesta original de la ley basada en el libro blanco la cual era mucho más estricta para la industria. El objetivo de estas empresas era tener la información de los distintos actores, teniendo claras las arenas para poder influir en la ley final, lo cual fue logrado.-

Por otro lado, los esfuerzos de las empresas químicas con sede en EE.UU. para bloquear REACH parecían haber fracasado. Representantes del Parlamento Europeo de Alemania, previamente reticentes a apoyar la legislación, ahora señalaron que eran propensos a votar por él, en parte debido a la posición de línea dura articulado por la administración Bush.…...

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