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Social Aspects of Media Techonology

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Themes in
Media Theory

Dan Laughey

KeyThemes in MediaTheory

KeyThemes in MediaTheory
Dan Laughey

Open University Press

Open University Press McGraw-Hill Education McGraw-Hill House Shoppenhangers Road Maidenhead Berkshire England SL6 2QL email: enquiries@openup.co.uk world wide web: www.openup.co.uk and Two Penn Plaza, New York, NY 10121–2289, USA

First published 2007 Copyright # Dan Laughey 2007 All rights reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher or a licence from the Copyright Licensing Agency Limited. Details of such licences (for reprographic reproduction) may be obtained from the Copyright Licensing Agency Ltd of Saffron House, 6–10 Kirby Street, London, EC1N 8TS. A catalogue record of this book is available from the British Library ISBN–10: 0335 218 13X (pb) 0335 218 148 (hb) ISBN–13: 9780 335 218 134 (pb) 9780 335 218 141 (hb)

Library of Congress Cataloguing-in-Publication Data CIP data applied for Typeset by YHT Ltd, London Printed in Poland by OZGraf S.A. www.polskabook.pl

Contents

List of illustrations Acknowledgements 1 What is media theory? What are media? What is theory? What is media theory? How to use this book Behaviourism and media effects Introduction Lasswell’s chain of communication and propaganda technique Wertham: Seduction of the Innocent Cantril: The Invasion from Mars Cultivation theory Agenda-setting and social functions of media Two-step flow and the phenomenistic approach Uses and gratifications theory Summary Further reading Modernity and medium theory Introduction Innis: The Bias of Communication McLuhan: the medium is the message Benjamin: art…...

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