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Social Media in Hospitality and F&B Industry

In: Computers and Technology

Submitted By matabolong
Words 2022
Pages 9
Social media in Hospitality and Food Beverages Industry |

Executive Summary

Social media is widely used by firms in the Hospitality and Food and Beverages (F&B) industry as it is low-cost and has potentially many viewers. With the rising numbers of firms marketing on various platforms, this report aims to determine whether some social media platforms are being under-utilized and how firms can use these platforms to refine their marketing efforts.

Research data was gathered through interviews of representatives working in the industry. Interviewees were asked questions relevant to their firm’s usage of social media and its importance to the firm.

This report concludes that Twitter, Blogs, Pinterest and Foursquare are under-utilized among firms in the industry and Small-sized firms should focus on developing their profiles on twitter and foursquare, while Medium-sized or larger firms should focus on developing their profiles on Blogs and pinterest.

Table of Contents 1 Introduction 1
1.1 Background 1
1.2 Purpose 1
1.3 Scope 1
1.4 Limitations 2
1.5 Sources and methods 2 2 Findings and discussion 2
2.1 Social media usage patterns in Hospitality and F&B industry 2 2.1.1 Social media usage patterns in Small-sized companies 3 2.1.2 Social Media usage patterns in Medium-sized companies and above 4
2.2 Firms’ specific interests in using social media 5 2.2.1 Middle sized companies and above 5 2.2.2 Small-sized companies 6
2.3 Discussion 7 3 Recommendations 8
3.1 Small-sized firm 8
3.2 Medium-sized firms 8 4 Conclusion 9

1 Introduction

1.1 Background
Social media has become a very important element in developing and maintaining businesses today. Besides being used as a promotional tool, it also serves as an important communication platform between firms and its customers. This is especially important in the…...

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