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PyMEs en México

PyMEs en México

Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados

PyMEs en México

Introducción

De acuerdo con datos del Instituto Nacional de Estadística y Geografía (INEGI), la economía mexicana durante el año pasado registró un crecimiento de 2.1 por ciento a tasa anual, cifra que aunque fue superior al 1.4 por ciento que se obtuvo en 2013, quedó por debajo de 3.9 por ciento que se estimaba principios del 2014.
Las cifras anteriores hablan de un sistema económico que, hasta el momento, no otorga los resultados esperados, situación que se agrava con el crecimiento anual de la población —1.0 por ciento a tasa anual neta—, la coyuntura social que atraviesa y la inestabilidad en el precio del petróleo.
Frente a este panorama, las pequeñas y medianas empresas toman un papel protagónico en la tarea de optimizar el desarrollo económico del país, gracias a que son jugadores que tienen la capacidad de generar una mayor cantidad de empleos así como incentivar el consumo y la productividad interna, lo que al largo plazo podría reducir las diferencias entre los ciudadanos y ser el principio en la construcción de una economía más horizontal.
Esperamos que el presente documento le sea de utilidad.

Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados

PyMEs en México

La geografía de las oportunidades
Los estados que conforman la República Mexicana ofrecen a los pequeños y medianos empresarios diversas áreas de crecimiento y oportunidad, que si son explotados de manera correcta por las PyMEs pueden ser la diferencia en el éxito de una empresa de esta naturaleza.
Según el Índice de Competitividad Estatal 2014, elaborado por el Instituto Mexicano para la Competitividad (IMCO), en el país destacan cinco entidades del resto por su capacidad para desarrollar nuevos negocios, atraer talento y ser un punto de encuentro para los inversionistas, mismos que para las pequeñas y medianas empresas resultan territorios tanto para emprender como para hacer crecer un negocio.

Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados

PyMEs en México

Panorama actual y oportunidades por estado para PyMEs
Distrito
Federal

Sectores clave
Servicios financieros especializados
Turísticos
Logística

Calidad del empleo** Empleos generados Remuneración

Servicios financieros especializados 101

490, 995

49, 554, 588

Turístico

84

63,501

5, 319, 098

Sector

SECTORES FUTUROS DE CRECIMIENTO

Productos biofarmacéuticos Diseño y moda

Servicios médicos Servicios de investigación *Son los pagos tanto normales como extraordinarios en dinero y especie antes de cualquier deducción.
**Se refiere al pago o remuneración que recibe en promedio el trabajador de una industria o sector. Se obtiene mediante la razón de Remuneraciones Totales entre la cantidad de personal ocupado (empleo). Fuente: INADEM, IMCO

Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados

PyMEs en México

Baja California Sur

Sectores clave
Turísticos
Logístico
Apoyo a negocios
Agroindustrial

Calidad del empleo** Empleos generados Remuneración

Apoyo a negocios

96

9,402

899,634

Logístico

73

2,791

202,482

Turístico

44

5,606

244,095

Agroindustrial

63

4,067

Sector

256,916

SECTORES FUTUROS DE CRECIMIENTO

Energía renovable Biotecnología marina Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados

PyMEs en México

Aguascalientes

Sectores clave
Productos para la construcción
Automotriz
Maquinaria y equipo
Agroindustrial

Calidad del empleo** Empleos generados Remuneración

Productos construcción

134

4,917

659,362

Automotriz

91

72,874

6,644,521

Maquinaria y equipo

66

9,876

649,712

Agroindustrial

44

18,301

814,109

Sector

SECTORES FUTUROS DE CRECIMIENTO

Electrónica

Robótica

Tecnologías de la información

Servicios
Médicos

Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados

PyMEs en México

NUEVO LEÓN

Sectores clave
Productos para la construcción
Automotriz
Maquinaria y equipo
Producción de electrónicos

Calidad del empleo** Empleos generados Remuneración

Productos construcción

123

26,393

3,245,421

Automotriz

103

62,300

6,438,404

Maquinaria y equipo

89

82,887

7,372,744

Producción de electrónicos 88

52,390

4,620,899

Sector

SECTORES FUTUROS DE CRECIMIENTO

Tecnología de la información Logístico

Servicios de investigación Aeroespacial

Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados

PyMEs en México

QUERÉTARO

Sectores clave
Biotecnología y alimentos
Automotriz
Electrodomésticos
Apoyo a negocios

Sector

Calidad del empleo** Empleos generados Remuneración

Biotecnología y alimentos

75

28,556

2,099,934

Automotriz

115

29,642

3,417,214

Electrodomésticos

95

6,824

649,181

Apoyo a negocios

69

27,601

1,898,061

SECTORES FUTUROS DE CRECIMIENTO

Equipo y servicio aeroespacial Servicios de investigación Productos de madera Tecnología de la información Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
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PyMEs en México

Principales retos a vencer
Si bien las pequeñas y medianas empresas son un eje fundamental en la columna vertebral de la economía nacional, es cierto que lograr que un compañía de estas dimensiones se mantenga en el mercado mexicano es una tarea cada vez más complicada dada la saturación del mercado.
Una reciente investigación realizada por la Auditoria Superior de la Federación (ASF), indica que el 78.6 por ciento de las PyMEs que se benefician de los programas e iniciativas de gobierno salen del mercado en menos de 37 meses.
En este sentido los datos del INEGI estiman que el 70 por ciento de las empresas cierran antes de cumplir el primer lustro de vida, mientras que sólo el 11 por ciento alcanza un periodo de 20 años de funciones, por lo que el promedio de vida de una compañía de estas dimensiones en el país de 7.7 años.
Fuera de la falta de compromiso y la situación de desesperación en la que muchas veces se puede caer, entre los principales motivos por los que una PyME sale del mercado se encuentran:
Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
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PyMEs en México

1.-Financiamiento
Uno de los grandes problemas a los que se enfrentan los medianos y pequeños negocios es la falta de capital o crédito para mantener el proyecto.
Según la Encuesta Nacional de Micronegocios, el 50 por ciento de las PyMEs considera a dicho aspecto como su principal obstáculo dado que, como lo refiere el IMCO, el 64 por ciento del financiamiento de dichas empresas proviene del ahorro familiar.

2.-Poco conocimiento del mercado y del sector
Es importante tener conocimientos sobre las tendencias del sector en el que se desea trabajar así como sobre las exigencias del mercado al que la empresa desea satisfacer. Sin estos conocimientos es difícil generar un plan de negocios eficiente que contemple aspectos básicos que van desde la ubicación y portafolio de servicios/productos hasta otros elementos más complejos como el diferenciador de la oferta, por ejemplo.

3.-Inversión insuficiente en comunicación comercial
A pesar de que cuando una PyME invierte 30 por ciento de su capital en publicidad, sus ventas pueden aumentar hasta un 9 por ciento, de acuerdo con información publicada por ExpoPyme, para muchos pequeños negocios este aún resulta un gasto innecesario y lujoso.

Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados

PyMEs en México

Hacer del pequeño un gigante
Aunque las PyMEs en México son un eje fundamental en la economía del país, es cierto que los retos a vencer no son sencillos, razón por la cual es vital que este tipo de negocios trabajen en aspectos que son necesarios para optimizar su funcionamiento y, por ende, su permanencia en el mercado.

Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados

PyMEs en México

1.-Certificación
Con base en información dada a conocer por el Comité
Nacional de Productividad e Innovación Tecnológica
(Compite), sólo el 1.8 por ciento de las pequeñas y medianas empresas en México cuentan con una certificación de mejora continua, mejor conocida como ISO 9001.
Este tipo de certificaciones son vitales para mejorar las posibilidades de ser parte -como proveedor de servicios o productos- en proyectos de mayor tamaño, ya que de manera implícita implica mayor eficiencia para empresa, lo que se traduce en mayor productividad y mejor calidad en todos los procesos del negocio.

2.-Eco Friendly (Sustentable)
La preocupación por el medio ambiente y el entorno social en el que una empresa -sin importar su tamaño- se desarrolla, es una tendencia afecta tanto al consumidor final como a todos los niveles del caminar de un negocio.
Es por eso que conocer este tema y apostar por acciones que velen por el bienestar del medio ambiente no sólo tendrán repercusiones positivas en cuanto a la imagen con la que la empresa sea vista por el cliente o su competencia, sino que también tendrá efectos considerables en la optimización de los recursos con los que se cuenta, lo cual permitirá ahorrar costos y mejorar cada inversión.

3.-Adopción de nuevas tecnologías
Desde aquellas relacionadas con dispositivos para optimizar los procedimientos de producción y comercialización hasta aquellos relacionados con la comunicación de la empresa, es necesario entrar al mundo de las nuevas tecnologías para estar en el mismo canal del mercado y los clientes.
En principio, es probable que invertir en este tipo de aspectos resulte algo innecesario o en extremos costoso; sin embargo, es un aspecto fundamental para estar a la vanguardia y mantenerse con vida en un mundo que avanza a pasos agigantados.
Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados

PyMEs en México

Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra.
Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados…...

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...Sonic 1000 Pda Chapter Assignments Q. What should Sonic's mission be? MISSION Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go. Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate? The competitive spheres in which Sonic should operate (Kotler):  Industry: Personal digital assistant, telecommunication, and multi-media products.  Product and Applications: Multi-function, multi-media digital assistant products that have advanced features such as hands free capabilities, Wi-Fi, GPS at ultra-fast download speeds. These features will allow Sonic to carve a unique niche amongst competition as well as build brand loyalty from their target market.  Competence: Sonic has built an innovative product with state-of-the-art features that is affordable and secure.  Market Segment: • Professionals- who insist on high speed on the go communication abilities. • Students (high school-grad school) will be drawn to the high speed multi-media options. • Corporate users and entrepreneurs will appreciate the organization capabilities. • Medical personnel will be confident accessing medical records and patient information with Sonic’s high security features.  Vertical Scope: Sonic will......

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