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Southwest Airlines: Leadership Matters

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Southwest Airlines: Leadership Matters
Latrice Alston
University of Phoenix
COM 530: Communication for Accountants
Tonya Boddie
September 12, 2012

Southwest Airlines: Leadership Matters Leadership styles affect the way organizations function and interact with employees, consumers, and business partners. Leaders develop a style of communicating based many times on experience. Southwest Airlines, a leader in the airline industry has enjoyed unparalleled success due to its business plan and dynamic leadership. For Southwest Airlines, senior management places great emphasis on employees realizing satisfied employees are pivotal to the success the organization has and will continue to experience. Effective leaders are critical to advancing the vision and mission of the organization. Southwest Airlines continues to make strides in the airline industry based the strategic vision of management. Southwest’s mission to provide excellent customer service delivered in with warmth, friendliness and pride is the mantra of the organization. Leadership comes with a price and those tasked with leading must be able to balance both the mission of the organization and the needs of employees. Unlike other organizations Southwest Airlines, due to the multi-faceted leadership style has a very low rate of negative attrition. Factors impacting attrition within organization can most time be attributed to the way organizations are managed. Having weathered the many ups and downs in the airline industry, Southwest Airlines has remained committed to employees and the core values of its visionary leadership Organizational culture is created by the way managers lead and Southwest Airlines has been able to bridge the gap between translating management goals the rank and file of the organization. The organizational culture within Southwest…...

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