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Spanish Red Bull Swot Analysis / Foda anáLisis de Rud Bull

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RED BULL
La empresa Red Bull tiene el eslogan „Red Bull te da alas“, y el producto es conocido a través publicidad, eventos, propiedades de equipos de los deportes diferentes y también la música con la marca Red Bull Records.

FODA

Fortalezas
Red Bull es la bebida energética más popular en el mundo y es el líder en su categoría. Ha establecido una marca con un imagen muy fuerte y consistente al nivel mundial. Representa una específica subcultura de borde aún así está siendo consumido por una variedad de demográficos. Tiene tres diferentes versiones – Regular, SugarFree y Cola.
Su estrategia de marketing ha llevando a cabo de las actividades de promoción a través de deportes extremos y lo ha ayudado a la marca a construir una identidad fuerte y a aumentar la conciencia y la lealtad del consumidor.
Red Bull tiene una amplia presencia geográfica, lo debería asegurar un crecimiento positivo en largo plazo, aunque algunos mercados alcanzan la madurez.

Opportunidades
El desarrollo de los mercados da nuevas posibilidades geográficas para la expansión de Red Bull en otros países y por eso la compañía tiene mucho sentido de desarrollar la estrategia de marketing y patrocinio rápidamente.
Nuevas lugares de producción en los países en desarrollo hacen el precio de venta al por menor más competitivo. Quizás la empresa podría considerar la construción de plantas de producctión en Asia.
Si Red Bull empezaría a ofertar nuevos sabores los podrían ayudar a mejorar los cuotas de mercado.

Debilidades
En su categoría de refrescos en general, Red Bull tiene la cartera de productos casi limitada, en comparación con el aumento del número de competidores que traen muchas otras variedades de sabores y categorías.
Red Bull ha fijado sus precios por encima de los precios medios de las bebidas energeticas y por eso los consumidores tienden a pensar dos veces si quieren comprar lo en el momento de la venta.
Esa bebida contiene mucha cafeína y taurina y la marca está por eso muy quebradiza y vulnerable a los controles reglamentarios. También, la receta de Red Bull podría ser una cosa para copiar porque faltan los patentes.

Amenazas
La amenaza más grande es la competición y está incrementándose. Por ejemplo, Monster contiene ingredientes naturales que se aparecen más deseable que Red Bull. La competición es cada vez más y más peligroso en el tema de marketing acciones como es copiar Red Bull.
Otras cosas negativas están los riesgos de salud asociadas con el consumo, por que algunos medios de comunicación clasifican Red Bull como perjudicial para salud. Tambien padres dicen a sus hijos adolescentes que algunos componentes de esa bebida podrían ser peligroso para ellos si la beben.
La madurez de los mercados desarrollados hace que actualmente la promoción es más difícil que en el pasado incluyendo los costos mas altos de marketing.

DEFINICÓN DE OBJETIVOS
El Objetivo actual de Red Bull son los adolescentes y adultos entre 15 hasta los años 30, pero tambien para clubbers, jugadores de deportes extremos y atletas,
Red Bull utiliza acrónimo SMART para establecer objetivos de sus estrategias y planes. Los objetivos SMART: específicos, medibles, alcanzables, realistas y basados. Usa una mezcla de medios (como la tele, radio, prensa, internet o patrocinios) para llegar a su objetivo público en el momento justo en el lugar correcto. En otras palabras, la compañía se centra en los medios de comunicaión a través del cual llega a su mercado objetivo.
Dentro del plan de marketing el producto está dirigido especialmente a deportistas y jóvenes, usando estrategias como organización y realización de eventos urbanos que tiene como finalidad dar a conocer el producto.
Tiene 3 objetivos específicos que generalmente generan en el consumidor el “Top Mind”.
Son:
1) Nuestro carácter de marca pionera 2) Nuestra visión largoplacista 3) La cercanía y oportunidades de participación que ofrece al consumidor.…...

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Bull
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