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Strategic Plan, Part I: Conceptualizing a Business

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Running head: STRATEGIC PLAN, PART I: CONCEPTUALIZING A BUSINESS

Strategic Plan, Part I: Conceptualizing a Business
BUS/475 – Integrated Business Topics
University of Phoenix

Strategic Plan, Part I: Conceptualizing a Business The Serenity Corner is a therapy store that will focus upon mental health and relaxation and aid in healthy living. The Serenity Corner will provide a variety of products to their consumer so they can use as tools and techniques in the privacy of their home to promote mental healthy living through relaxation therapy. The goal will be to include products such as; body services, cosmetics, aroma therapy, reflexology, fragrances for men and woman, candles and homeopathic remedies. The goal of The Serenity Center is to help others achieve a state of healthy mind, spirit, and body. Business, Products, and Customers: Mission Statement The Serenity Corner’s services will attract a variety of consumers including, but not limited to various cultures, ethnicities, and religions who all share the same common goal of the ultimate relaxation, stress relief, and mental health. The Serenity Corner will have competition from other relaxation therapy stores and spas. However, our customers will have the option of going to a spa and paying high prices or coming into our store where your experience begins when you enter the door because the atmosphere is; relaxing, comfortable, and inviting. There will be a staff member that is trained and well educated in our products and who will be able to assist the customer in creating the at home spa experience that they are seeking without spending the spa prices. The guest service and experience will be how The Serenity Corner will create a name for itself in the market, while becoming a strong competitor for day spas. The stores main focal point will be its extensive assortment of…...

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