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Strategic Planning & Implementation Str/581

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Implementation Plan
Ricky Cravens
STR/581 Strategic Planning & Implementation
Dr. Johnnie Bejarano
September 15, 2013 *

Cintas Corporation is an organization with a highly integrated intelligence network. Cintas highly integrated network consist of 30,000 employees worldwide. Cintas Corporation initially focused all its operations on uniform management but in modern times it additionally designs, manufacturers and implements corporate identity uniform programs, mats, bathroom supplies, promo products, fire protection, document management, first aid and safety for close to one million businesses. Cintas operates more than 430 facilities, including eight distribution hubs and six manufacturing plants. Cintas is a billion dollar revenue organization.
Cintas has many competitors worldwide. Cintas operates with a unique approach to intelligence. It operates with a one-man intelligence team. Each employee at Cintas can make a significant impact with this one-man approach. Cintas relies on all of its 30,000 employees with this model. Internal market intelligence sales network model:

* Quickly identify new business opportunities * Develop local tactics to attack/defend against the competition * Develop local competitive binders * Establish best practice sharing among regions * Greater competitive visibility at corporate level

“Our intelligence function is neither centralized nor decentralized. I guess the best way to describe it is that it is integrated. Everybody is aware of the intelligence function and the benefits it brings. As a result, everyone - from sales, operations, supply chain and research and development to finance and accounting - wants to participate in the intelligence process. They are involved in the consumption, collection and analysis process. All the different touch points in our business provide the…...

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