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Strategy Success in Gourmet Fast Food

In: Business and Management

Submitted By WilliamLi
Words 1297
Pages 6
Individual Assessment

Case study 1

Strategy success in gourmet fast food

Contents

Introduction ………………………………………………… ……….. 3

The Main Forces in the Macro-environment facing the Fast-food Industry ……………………………………………………………… 3

The Main Factors that contributed to Crust’s Success and to RBW’s Poor Performance ……………………………………….. 3
The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance.
………………………………………………………………………… 4

Risk from the actions …………………………………………....... 6

Conclusion ………………………………………………………… 6

Reference …………………………………………………………. 7

2
Introduction
An appropriate strategy like a compass, guides a right direction of the company, it describes the direction of a company want to go. (Pirraglia,W. 2014) But a successful marketing needs a useful strategy, and also a effective implementation. (Case study, Document) A Comparison of the two fast food companies Crust Gourmet Pizza Bars, an Australian company, and Real Burger World, a company in the United Kingdom. Both of them have a similar strategy and a same purpose: product a high quality food. However, during the execution, there are two different outcomes: Crust opened in 2001, and has grown to over 50 outlets from 2001 to 2010; RWB has gone out of business before a few years ago. (Case study, Documen
The main forces in the macro-environment facing the fast-food industry
The food intake of the people of any country is related to cultural differences.(Mashhadi,A.H. 2012) In the macro-environment, cultural, demograhic and economic will be the main forces facing the fast-food industry.
Especially for the global companies, in order to get more profit, understanding the local cultural, and people’s eating habits is helpful. For example: the KFC’s productions in China is different from Singapore.…...

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