Free Essay


In: Business and Management

Submitted By maekou330
Words 433
Pages 2
Fuji Heavy Industries, Ltd. * FHI is 16.1% owned by Toyota. * It is a Japanese multinational corporation and conglomerate primarily involved in aerospace and ground transportation manufacturing, known for its line of Subaru automobiles. * FHI was incorporated on July 15, 1953 when five Japanese companies, known as Fuji Kogyo, Fuji Jidosha Kogyo, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo, joined to form one of Japan's largest manufacturers of transportation equipment. * Currently, FHI employs more than 15,000 people worldwide, operates nine manufacturing plants and sells products in 100 countries. * It currently makes Subaru brand cars, and its aerospace division makes parts for Boeing, helicopters for the Japanese Self Defense Force, Raytheon Hawker, and Eclipse Aviation business jets. * In 2003, the company adopted the logo of its Subaru division as its worldwide corporate symbol * The Impreza has been manufactured since 1992

Factories around the world
United States
The United States is one of the world's largest automobile consumers, so almost all Subaru models are manufactured there, including the Subaru Impreza, the Subaru Impreza WRX, the Subaru Legacy, the Subaru Outback, the Subaru Forester and the Subaru Tribeca.
The models that are manufactured in Europe include the Subaru Lexus, the Subaru Impreza, the Subaru Forester, the Subaru Justy, the Subaru Legacy, the Subaru Outback and the Subaru Tribeca.
Headquarters: Tokyo
Main plants in Japan: Gunma
Main plants overseas: Indiana (USA) Strategic Business Units
A strategic business unit is a semi-autonomous corporate unit that focuses on a product offering and market segment. Corporations may be composed of multiple SBUs, each of which is responsible for its own profitability. It is usually responsible for: * its own budgeting, * new product decisions, * hiring decisions * price setting SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.
There are three factors that are generally seen as determining the success of an SBU: * The degree of autonomy given to each SBU manager * The degree to which an SBU shares functional programs and facilities with other SBUs * The manner in which the corporation adopts to new changes in the market
Subaru Impreza as a SBU:
Subaru Impreza + Subaru Impreza WRX ‘All brands are niche brands’ ‘By maintaining the quirky persona of its brand and keeping prices low, Subaru has quietly, but aggressively, increased growth.’…...

Similar Documents

Free Essay

Subaru Tuning

...Thank you for your purchase of the Torqued Performance OTS maps for AccessTuner Race. To load these maps onto your AccessPORT you will need the AccessTuner Race Software. This is downloaded from Cobb and linked to your AccessPORT. You fill out the form here and Cobb will send you a Download Link in about 24 Hours. Before installing, be sure you have your AP manager updated and update your AccessPort to the latest firmware. When the software is installed (You will need your Accessport to install the software and a Windows Operating System), you will need to open the Torqued Performance Map with ATR using LOAD MAP under FILE menu. Then Select SAVE MAP under the FILE menu. When Saving the File, Save it as is. This will change the file name by deleting the –notlinked part of the file name. This will link the map to your AccessPORT. It can now be loaded to the AccessPORT via AccessPORT Manager. When Flashing the maps always Reflash the ECU, never do a Realtime Flash. A Realtime flash doesn’t update enough tables in the ecu to have the map run properly. There will be several different maps included with your Torqued Performance Package. They will be clearly marked for ease of use. The oem airbox map is designed to be used with the entire air intake system, unmodified. Changes to the Intake System including additional holes or ducts may or may not alter how the MAF sensor behaves. There are alternate maps provided......

Words: 522 - Pages: 3

Premium Essay


...Both Subaru and Toyota have had an impressive success history in automobile industry and have become the world’s leading car brands. This case study memos attempts to define the market segments the Subaru Forester and ToyotaYaris are targeting. It also examines the pricing strategies and the overall generic strategies regarding product quality and attributes for these cars. The Toyota Yaris targets ‘small but practical’ segment. Young urban audience, who wants a small, reliable and economical car with convenient interior, to commute to work and travel across the country. Its hatchback works well as the urban automobile for singles, young professionals or childless couples. The company’s ‘Bigsmall’ campaign has been a winning formula for this ‘cleverpractical’ market segment which is a crucial element in the current vehicle market. Similarly, the Subaru Forester targets ‘functionality’ group segment which can be categorized based on their needs than ‘style’. The Forester would satisfy people with children who are looking for a medium-sized, better-priced and fuel-efficient station wagon. The Forester also targets ‘brand loyalty’ behaviouralistic segmentation as consumers move on from a first-car-buyer to a mature driver with family. This four-wheel-drive recreational vehicle allows the loyal Subaru buyers with active lifestyles to remain in the Subaru community by compromising their needs and preferences. Pricing is a pivotal strategy as it is related to product......

Words: 422 - Pages: 2

Free Essay


...from Facebook to Twitter since Facebook had the biggest presence in terms of the social media * Tricky Tuesday * Promotions of Subaru * Using hashtags correctly in order to increase our followers * * Results: * We created an account & Tweeted almost every day in November * Fan base didn’t increase the way we expected it to * Followed different dealerships, corporate, as well as partners like Children’s Hospital of Philadelphia where you have done charity events with * Some problems we faced: * We tweeted different types and used different hashtags to try and create a bigger following but it didn’t seem to grasp an audience * We tweeted at prime times in order to reach a bigger audience- Tweeting in the mornings, lunch breaks, night. * Didn’t tweet on Wednesdays because that is statistically the day that most people are working their hardest and don’t like distractions * Tweeting on the Thursdays were the best days * The biggest thing was that we just could not get an audience * Looked at Corporates Twitter To compare to yours: * They had a variety of tweets and their interaction with their followers were minimal but still there * Most of the content on the Twitter had to do with Subaru across the U.S., we were limited to the tri state area * Future: * Continue with Twitter and change our strategy plan to mirror......

Words: 731 - Pages: 3

Premium Essay

Subaru's Price Strategy

...he mentioned Subaru customers are not as picky as owners of other automobile makers. The target customer profile for the Outback or Subaru in general are financially stable and upscale buyers that were not impacted by the recession. However, as Joshua indicated they are in fact a frugal bunch who seeks less car than they can afford. Price sensitivity is considered to be very minimal when it comes to the Outback’s target customers. Factors leading to less price sensitivity in regards to the Outback include no substitutions (Kotler, Keller 2012 p. 390). There are no outdoor rugged all-wheel-drive wagons out on the automobile market. Sure there are tons of automobiles out there and tough competition but this is what makes the Subaru Outback distinctive therefore creating less price conscious customers. Another factor is that they are slow to change their buying habits (Kotler, Keller 2012 p. 391). Subaru’s current customers love their vehicles and therefore are repeat buyers of the brand. Subaru’s marketing campaign has helped tremendously change the price sensitivity and emotions in customers. They have been focusing on what creates love between the owner and the automobile, they play up fun, the adventure you can have in a Subaru (Green, Ohnsman 2010).  Current customers are hooked and part of the Subaru family and are very loyal to the brand, therefore, price is not considered a factor when purchasing a car that they love. As Joshua indicated Subaru customers are...

Words: 577 - Pages: 3

Free Essay


...Skin Touch Receptors Lab How sensitive is skin to touch? The receptors for the sense of touch are scattered over the surface of your entire body, however those receptors are more closely grouped together in certain parts of your body. In this activity you will investigate the distribution and sensitivity of the touch receptors in the human body. Procedure 1. Obtain 16 paperclips, a metric ruler, and masking tape. 2. Bend paperclip to form a “U” or “V” shape so the ends are 1/2 centimeter apart. 3. Label the paperclip end distance on masking tape and tape across the middle of the paperclip to maintain the end distance of your caliper. 4. Repeat steps 2 and 3 to make calipers with measurements of one, two, three, four, five, six, seven, eight, nine, ten, twelve, fourteen, sixteen, eighteen, and twenty centimeters. 5. Lab partner must close eyes tightly. 6. Starting with the largest caliper, place either one or both ends onto your lab partners skin (ALTERNATE so the partner can’t guess!!!) 7. Have lab partner report how many ends they can feel. 8. Repeat step six with all other calipers. 9. Complete each of the body regions in the data table. 10. Calculate the reciprocal as an estimate of the number of receptors. The higher the reciprocal number the more touch receptors in the area. 11. Graph your results Two Point Discrimination Test Results |Two Point Discrimination |Left Side Measurement |Reciprocal......

Words: 465 - Pages: 2

Free Essay

Marketing 113

...The product I chose to outline is Subaru. Their slogan is confidence in motion. Product: Subaru automobiles. Subaru’s lineup of vehicles has something for everyone. They offer everything from a rally inspired race car to a family friendly crossover SUV. If you live in the northeast, my bet is you or someone you know owns one. Place: Subaru vehicles can be found online, at dealerships, or being sold at auctions, used car lots or directly from previous owners. Price: The price is less than most competitor’s. I would say Audi has the most similar car lineup, albeit a little more on the luxurious end. The other main competitor would probably be Mazda. The cheapest base models begin at just under $18,000 while the most expensive models top out $38,500. Again it offers a model and price for just about every type person and financial situation. Promoted: Like most car manufacturers, Subaru is promoted in a myriad of ways. The brand is promoted through television and radio ads, dealership specials and incentives and also just by word of mouth. I feel it is also promoted through the loyalty of its customers. I am now on my third Subaru and each one has been a different model from the station wagon, to the sporty rally car and I now moved onto to the crossover SUV style. They are known for their dependability, good gas mileage and unrelenting all-wheel drive. Another way they are promoted is being eco-friendly. They are a leader in the car industry in......

Words: 476 - Pages: 2

Premium Essay

Busm&L 4202 Midterm 1

...calendar years scale • marketing: attitude-, satisfaction-scales Ratio scale • It has an absolute (natural) zero point (you don’t possess anything of the measured attribute if you get a 0 on this scale) • The numbers from a ratio scale may be used to compute ratios (multiplying or dividing) Other examples • common: weight, distance, speed, length scale • marketing: profit, market shares, sales, income (in exact $ S4: determine good measurement and scale. Attitude measurement: Break it up – measure attitude along three dimensions: * Affective: the feelings or emotions toward an object – Example: “seeing a Subaru makes me happy” * Cognitive: awareness or knowledge about an object – Example: “My Subaru gets a great gas mileage” * Behavioral: reflects intentions, a predisposition to act – Example: “I will buy Subaru again for my next car” Itemized-rating scales (category scale)---flexible Likert scales: statements, more detailed information, but hard to come up with statements and take long time to respondent to read Semantic differential Stapel scales : uses only single (unipolar) adjectives, compared to semantic Purchase intent scale: most used scale in MR...

Words: 729 - Pages: 3

Free Essay

2015 Subaru Outback

...information available at the time of publication and are subject to change without notice or incurring obligation. © 2014 Subaru Canada, Inc. Outback (all models) • One-touch turn signal • Rear-view camera • Roof-mounted black low-profile antenna • 10-way power driver’s seat • Driver and passenger power window auto up/down • Automatic on/off headlights with welcome lighting • Electric parking brake with centre console mounted switch • One-touch folding rear seats • Roof rack cargo hooks • X-mode with Hill Descent Control • Heated front seats (three stage) • Active torque vectoring • Front seat cushion airbags • Integrated side-sill step pad • New colours: Crystal White Pearl, Lapis Blue Pearl, Tungsten Metallic, Wilderness Green Metallic • Discontinued colours: Cypress Green Pearl, Deep Indigo Pearl, Satin White Pearl, Venetian Red Pearl See specifications for complete list. 13 | 6 | 2014 1 NEW OR REVISED FEATURES 2015 OUTBACK Outback 2.5i • Active grill shutter • AM/FM/CD/MP3/WMA/AHA audio system with 6.2-inch touch-screen display, auxiliary audio input and steering wheel-integrated controls • Bluetooth® mobile phone connectivity with voice activation and Bluetooth® streaming audio • SiriusXM® Satellite Radio installed (free 3-month trial subscription included) • Optional PZEV Package Touring Package • Power rear liftgate with memory function • Subaru Rear/Side Vehicle Detection System (SRVD) • Side mirror integrated turn signals • Auto-dimming......

Words: 5120 - Pages: 21

Premium Essay

New Hire Communication

...New Hire Communication Jose A Marquez Navarro COM/295 11/03/2014 New Hire Communication Welcome to Subaru Of America Regional Distribution Center. As a new hire I would like to introduce you to our company culture and processes. As an instructor in our company you are expected to follow our procedures to train new warehouse associates according to our procedures written in our manuals. Company Culture At Subaru Of America Regional Distribution Center we believe and encourage our employees on working smarter and not harder every day. Our expected business goal for every employee is based on 80 lines per hour in production. We take care our staff very seriously and offer them the best benefits possible from healthcare to big discount in company cars. We like to keep a professional and friendly environment and enforce our employees to create new ways to make the process more efficient and easier for them. Company Process Our company process to meet our expected goals is to achieve a 100% of production standards based on line per hours. The personnel are expected to pick, pack and ship through our different carriers the merchandise to our retailers. Instruction Employees need to follow company policies. Phones, headphones and food are prohibited in the work area. Safety is our top priority for our team as having a clean work environment is too. Employees may have radios in their packing stations, any emergency call they may need to take are to...

Words: 708 - Pages: 3

Free Essay


...hacer para resolverlo? 3. Conclusión final Examen Final: El Examen Final será individual y por escrito, y consistirá en una evaluación de los conceptos enseñados en clase. 4 Marketing Avanzado Prof. Guillermo Armelini Contenido: El programa de Marketing Avanzado se estructura en cinco bloques centrales, de acuerdo al siguiente esquema: Detalles de las sesiones: Sesión Fecha 1 2 3 4 5 6 7 8 9 10 02/08 02/08 27/9 27/9 04/10 04/10 04/10 18/10 18/10 Tema Introducción al marketing Digital ¿Cómo impactan las redes sociales? Plan de marketing en social Media Marketing Viral Marketing tradicional y redes sociales Caso/Conferencia Conferencia Caso: United breaks guitars Caso: Maersks Line Caso: Reebock pursuing generation X Caso: Subaru XV Optimizando Groupon promociones con Caso: Groupon Caso: Bank of America Mobile Banking Caso: Sephora Marketing digital en el celular Plan con múltiples medios digitales Examen Hacia un modelo de Marketing Digital Conferencia 5 Marketing Avanzado Prof. Guillermo Armelini DETALLE DEL CONTENIDO Sesión 1: Introducción al marketing digital Objetivo: Conferencia que sirve para contextualizar cómo la tecnología digital afecta a la política comercial de una empresa. Sesión 2: Discusión del caso United breaks guitars (512S11 - Español) Objetivo: Entender cómo reaccionar frente a un ataque a la marca iniciada por un consumidor. Preguntas: ¿Cuál es el origen del problema que enfrenta United Airlines? A su......

Words: 1408 - Pages: 6

Free Essay


...c280, c240, cl230, cl320, cl420, cl500, cl600, cl63, cl55amg, clk30, clk320, clk350, clk430, clk500, clk55amg, cls550, cls63amg, e230, e320, e350, e430, e500, e550, e63amg, s320, s350, s430,s500, s55amg, s600, s63amg, sl500, sl600, sl55amg, sl63amr, sl65amg, slk320, slk350, slk230, slk280, slk420, slk500, slk55amg, Mercury Grand Marquis, Marauder, Mini Copper S, Mitsubishi Diamante, Eclipse, Eclipse Spyder, Galant, Lancer, Missan 350Z, 370Z, Altima, Cube, CT-R. Maxima, Sentra, Versa, Oldsmobile Alero, Pontiac Bonneville, G3, G5, G6, G8, Grand Am, Grand Prix, Pursuit, Solstice, Sunfire, Vibe, Wave, Porsche 911 Carrera 2, 4, Boxster, Cayman, Panamera, SAAB 902X, 9-3, 9-5, Saturn Astra, Aura, Ion, L-Series, Sky, Smart Fortwo, Subaru Impreza, Subaru Legacy, Subaru Outback, Suzuki Aerio, Swift, SX4, Verona, Toyota Avalon, Camry, Camry Solara, Celica, Corolla , Echo, Matrix, Prius, Yaris, Volkswagen VW, EOS, GLI, Golf, GTI, Jetta, New Beetle, Passat, Passat CC, TDI, Phaeton, Rabbit, Volvo, C30, C70, S40, V40, S60, V70, V50, S80, XC70, Sedan Coupe, Convertible, Hatchback, Wgon, AWD, All Wheel Drive, Cabriolet,  2009 2010 2011 325 328 c200 c250 c300 c350 c63 This is the 2008 Rav4 Limited package LOW KM ( 94,000 ) 3.5L 6 cylinders AWD small SUV, its spacious comfortable and easy to drive, perfect for winter driving, Superb power and fuel economy 7.8L/100km . This vehicle is in "Like New" condition, It is fully loaded with every option for model year including: * Air......

Words: 606 - Pages: 3

Premium Essay

British Columbia Box Case Analysis

...average is taken over all of the brand's model years and models offering an overall reliability rating. CR's 1990 overall reliability ratings are found in the Trouble-Index row of its reliability charts. For this measure of quality, the range is from -1.0 (the worst possible) to +1.0 (the best possible). The 10 best car brands by this set of computations, together with their quality ratings, are given in the bar graph below. Only those brands with at least 5 overall CR reliability ratings are included.   From this graph, it may be seen that the Top 10 brands by overall reliability include both of Honda's brands, Acura and Honda, Toyota's Toyota brand, Mazda Motor Corporation's Mazda brand, Nissan's Nissan brand, Fuji heavy Industries' Subaru brand, Mitsubishi Motor Corporation's Mitsubishi brand, BMW's BMW brand, Daimler's Mercedes-Benz brand, and Isuzu's Isuzu brand. Summary  There are 5 brands common to both best-10 lists; they are:  * Both of Honda's brands - Acura and Honda * Toyota's Toyota brand * BMW's BMW brand * Daimler's Mercedes-Benz brand   To view the graphs showing the ratings and rankings of all brands, visit . With regard to the above link to Cars on Info, the host is Microsoft; consequently, if you click the link, you will likely need to click the refresh button once or twice to access the linked page. The Car Brand Quality Ratings of 1990    This page provides two rankings of......

Words: 8396 - Pages: 34

Premium Essay


...objectives. The first will be to find and record information on a specific telescope/observatory. Next will be to describe an astronomical image and explain its interest. Lastly is to find and describe the events of a space mission. Though there are thousands of observatories/telescopes all around the world and after several minutes of researching I have chosen but one, the NAOJ Hawaii Observatory. It is located in Mauna Kea, Hawaii. This particular observatory is home to the Subaru Telescope and is operated by the National Institutes of Natural Sciences. The Subaru Telescope is one of the world’s largest and most advanced telescopes. It is 22.2 meters tall, 27.2 meters wide and weighs 555 metric tons. The Subaru Telescope’s main focus is in optical and infrared imaging. The telescope has been used to find many galaxies and has captured images all across the universe. One such image captured was the moment when a probe from the NASA spacecraft Deep Impact crashed into Comet Tempel 1 in July 2005. The Subaru Telescope has made several great discoveries and because of its open use program, which allows astronomer from throughout the world have access to it. Using telescopes scientist are able to capture images from across the universe. One such images is of an asteroid that was slowly breaking down into several pieces as it neared the sun. In the image an asteroid is shown slowly breaking into pieces and drifting apart. Caught in March of 2014 this is the captured image of......

Words: 420 - Pages: 2

Premium Essay

Subaru Lifecycle

...The one Subaru product that I chose to talk about is the Impreza, the current life cycle on this particular model was released in 1992 and the progression of this model was 4 generations long. The original versions of the Impreza were a: ” 4 door Sudan and a sports wagon…. The Impreza's engine, suspension, AWD system, and packaging followed those of the Legacy, and the high-performance driving and feeling of quality were further enhanced. In particular, the marvelous driving performance provided by the turbo engine and the breath of fresh air the Sports Wagon brought to the station wagon genre meant that the market welcomed the Impreza as a car with individuality.” (Subaru global, 2006) The idea of making the Impreza compact, sporty, and affordable had lasted from the beginning all the way to the current models. Based off of the video the Impreza could be used by a high school student to someone that wanted to take their car out to the track. The prices of the Impreza were astounding. The shift in trend affects the products by how making the different variations of the model specific to economic lifestyle and enthusiast needs. Subaru has remained customer oriented because instead of have the 2 basic models like it had originally started with, there are now 10 models ; consisting of 2.0i line, aimed more towards affordability, and the WRX line which is slightly more pricey and sporty, which is also more for the speed demons. Armstrong, G., & Kotler, P. (2011).......

Words: 291 - Pages: 2

Free Essay


...THE INTERNET’S FIRST SUBARU ENTHUSIAST AND LIFESTYLE E-ZINE WWW.THEMONKEYSTRUNK.COM THEMONKEY’STRUNK From the demented minds that brought you TMT IS STILL 100% FREE CONTENTS WWW.THEMONKEYSTRUNK.COM THEMONKEY’STRUNK 11th Heaven -STAFFManaging Editor Richard Pena Senior Editor Stephen Meade Assistant Editor Ted Cooper Visual Editor/Layout Jeff Boggess Tale of Two Scoobies Advanced Turbo Choices Public Relations Donald Shrum Contributors Michael Motoda Charlie Clay Louis Zhao Ron Schunck John Jordan Special Thanks to Rodney Wills (HPI) Andrew Hillman (HPI) Warren Caswell(Sparco) NASIOC.COM Cover Model Amy Tran The Monkey’s Trunk Creators Nick Catalfamo Richard Pena Jeff Boggess Forza Motorsports 2 Reviewed TMT/NASIOC.COM Project car The Blue Bomber Super Taikyu Twins Miss TMT July ‘07 Amy Tran Scotland Subaru Owners The Monkey’s Meets Primate Picks The Gallery All content on this site is property of “The Monkey’s Trunk” and is not to be re-distributed or re-created without legal consent. The Monkey’s Trunk is in no manner affiliated with Subaru of America or Fuji Heavy Industries. Subaru, Impreza, WRX, Legacy and STI are trademarks of Fuji Heavy Industries and are used for identification purposes only. The Monkey’s Rant NEW 08 WRX! Love it or hate it, you’ll learn to live with it With the April announcement of the new world bound 4-door hatch WRX and the stateside-only sedan iteration there were many “ewws” and......

Words: 15576 - Pages: 63

└ PC- & Videospiele | Adornos y platos decorativos | Tommee Tippee Sangenic TEC Recharge pour poubelle à couches