Premium Essay

Sunway

In: Business and Management

Submitted By lamzhiqing
Words 1811
Pages 8
Office Use Only

Monash University
Semester Ten Examination Period 2020
Faculty of Business & Economics
Department of Business Law & Taxation
EXAM CODES:

BTW1042

TITLE OF PAPER:

Malaysian Business Law

EXAM DURATION:

3 hours

READING and NOTING TIME:

30 minutes

THIS PAPER IS FOR STUDENTS STUDYING AT: (tick where applicable)
 Berwick
 Clayton
 Malaysia
 Off Campus Learning
 Caulfield
 Gippsland
 Peninsula
 Other (specify)
During an exam, you must not have in your possession, a book, notes, paper, electronic device/s, calculator, pencil case, mobile phone or other material/item which has not been authorised for the exam or specifically permitted as noted below. Any material or item on your desk, chair or person will be deemed to be in your possession. You are reminded that possession of unauthorised materials in an exam is a discipline offence under Monash Statute 4.1.
AUTHORISED MATERIALS
CALCULATORS
OPEN BOOK
SPECIFICALLY PERMITTED ITEMS

 YES
 YES
 YES

 NO
 NO
 NO

If yes, items permitted are:
(i)
Any written or printed material, including the student‟s own notes and books.
(ii)
The only book borrowed from a Monash library that can be taken into the examination is a copy of: Trakic A, et al., Law for Business, (Sweet & Maxwell Asia: Malaysia, 2014)
INSTRUCTIONS:
1.
2.
3.
4.

This paper contains SIX (6) questions. You are required to answer ANY FOUR (4) questions.
This examination is worth 70% of the total assessment in the unit.
During reading and noting time, written notes may be made on the examination paper only.
Candidates must return this examination paper along with the examination booklets at the end of the examination period.
5. Candidates may assume any additional information in regard to any question provided they indicate what this is and why they need to do so.

This…...

Similar Documents

Premium Essay

Sunway Lagoon Marketing Strategies and Segmentation

...Sunway Lagoon is an amusement park in Petaling Jaya, Malaysia. Founded by Tan Sri Dato' Seri Dr Jeffrey Cheah in. It was officially opened by the Prime Minister Tun Mahathir bin Mohamad on April 29, 1993. It features rides in both the water park and the adjacent dry park. In late 2008, new parks were added and minor improvements were made to the existing park. The park is home to the world's largest wave pool, measuring impressive 139,800 square feet (13,000 square meters). Now it is obvious which kind the Sunway Lagoon, this is due to their market segmentation. Market segmentation helps marketers define customer needs and wants more precisely. Sunway Lagoon uses geographic, demographic, psychographic segmentation, benefit segmentation and usage rate to locate their target market. Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located. This marketing approach is common for small businesses that serve a wide demographic customer base in a local or regional territory. Geographic segmentation refers to a region of a country or the world, market size, market density, or climate. This is used for the location of Sunway Lagoon which are strategically located in the Petaling Jaya, Malaysia. Because of attracting people from city, just need to take a 15-minutes drive from Kuala Lumpur. It also nearly located at a centre of Malaysia, so it give easy......

Words: 990 - Pages: 4

Premium Essay

Questioner

...Gender: Course: Nationality: Age: 1. Do you visit a convenient store? A. Yes B. No, Please hand the form back to the personal in charge 1. Which hotels do you live in around Sunway University? A. Sun U condominium B. Sunway Hostel C. Lagoon View D. Indah villa E. Others ……………… 2. On a daily basis, during which time interval you most likely will be out of your hostel? A. 06.00 Am – 12.00 Pm B. 12.01 Pm – 06.00 Pm C. 06.01 Pm – 12.00 Am D. 12.01 Am – 06.00 Am 3. How many times in a week do you drop by university after class hour? A. 0-1 B. 2-3 C. 4-5 D. 6 and above 4. Is it difficult for you to find food or drink at night in the campus? A. Yes B. No C. Sometimes 5. How many times in a week do you visit the convenience store? A. 1-2 times B. 3-4 times C. 5-6 times D. 6 and above For the questions 6 and 7 below, please rank according what you prefer most to the least prefer. 1=most prefer 2= prefer 3= less prefer 4= No preference 6. In your opinion, what do you prefer to purchase in a convenience store? |Photo copy | | |Snacks | | |Drinks ...

Words: 458 - Pages: 2

Premium Essay

Sunway Lagoon Marketing Strategies and Segmentation

...Do I Trust Google? An Exploration of How People Form Trust in Cloud Computing Sarah Kim University of Texas at Austin 1616 Guadalupe Suite #5.202 Austin, TX 78701-1213 srhkim@gmail.com ABSTRACT Ayoung Yoon University of North Carolina at Chapel Hill 216 Lenoir Dr. CB #3360 100 Manning Hall, Chapel Hill, NC 27599 ayyoon@email.unc.edu journalists, IT experts, and scholars have addressed challenges of trust in cloud computing often accompanied with concerns for security, privacy, diminishing user control, lack of transparency, and reputation issues (e.g., Ghosh & Arce, 2010; Kahn & Malluhi, 2010; Pearson & Benameur, 2010; Habib, Ries, & Muhlhauser, 2010). Many of the trust-related discussions, however, are often based on the viewpoints of service developers/providers or technology focused (e.g., Hwang & Li, 2010). Cloud service providers (CSPs) saying “trust me” does not necessarily motivate people to respond with “I trust you.” Understanding of users’ thoughts on trust issues in the cloud computing environment is necessary in order to build and preserve trust between users and cloud service providers. PURPOSE OF RESEARCH The present study explores individual end-users’ perspectives of cloud computing, especially issues regarding their trust/distrust of cloud services. While current cloud computing service development focuses on adoption by enterprises and organizations, individual endusers who use cloud services in their everyday lives also constitute an important......

Words: 1654 - Pages: 7

Premium Essay

Sunway Lagoon Marketing Strategies and Segmentation

...Journal of Emerging Trends in Economics and Management Sciences (JETEMS) 2 (2): 95-103 © Scholarlink Research Institute Journals, 2011 (ISSN: 2141-7024) jetems.scholarlinkresearch.org Economics and Management Sciences (JETEMS) 2(2):95-103(ISSN:2141-7024) Journal of Emerging Trends in An Investigation of Personality on Entrepreneurial Success Owoseni Omosolape Olakitan and Akanbi Paul Ayobami Department of Business Administration. Ajayi Crowther University, Oyo, Oyo State Corresponding Author: Owoseni Omosolape Olakitan __________________________________________________________________________________________ Abstract Various personality variables determine entrepreneurial intentions and ultimately entrepreneurial success. This paper investigated the influence of personality on entrepreneurial success. We examined the impact of gender, locus of control and risk-taking behaviour on the success of an entrepreneur. The participants in this study were thirty-five solo entrepreneurs located around Agbowo, University of Ibadan area, Ibadan, Oyo state, igeria. 34.3 percent were males and 65.7 percent were females aged between 21 and 60. Six hypotheses were tested using various statistical techniques including independent ‘t’ test, analysis of variance and multiple regression. The results showed that risk-taking behaviour and locus of control had no significant interaction effect on entrepreneurial success. There was also no significant difference between risk-taking behaviour......

Words: 5754 - Pages: 24

Premium Essay

Role of Technology in Service Counter

...encounter b) Technology-assisted service encounter c) Technology-facilitated service encounter d) Technology-mediated service encounter e) Technology-generated service encounter (self-service) In relating this model to the hospitality service industry, we choose Sunway Resort Hotel and Spa. This hotel located just 25-minutes from the heart of Kuala Lumpur has 1234 guestrooms, suites, villas and serviced residences. The flagship 5-star Sunway Resort Hotel and Spa offers newly renovated Club and Premier rooms and suites, while The Villas presents 17 luxurious Asian-styled accommodations. Besides the variety of accommodation under one, this amazing “resort-within-a-city” landmark also features the Balinese-inspired Mandara Spa, a fitness centre, a theme park with the largest manmade surf beach, extreme sports and wildlife interactive zoo, an upscale mega shopping and entertainment mall with over 700 specialty stores, a medical centre, educational facilities and a multitude of distinctive business and leisure facilities. Below are the examples on roles of technology in the service encounter based on the example of Sunway Resort Hotel and Spa, Kuala Lumpur: A) Technology-free service encounter Mandara Spa at Sunway Resort Hotel and Spa provide a traditionally massage to their guest. They have a few types of service such aromatherapy massage, wraps, facial, scrubs and bath to employ the purest and highest quality essentials oil and ingredients. They also have a very good......

Words: 745 - Pages: 3

Free Essay

Social Issues

...of theme parks that becomes a favourite choice for people for a vacation. There are so many theme parks in Malaysia where they will go and spending their time with their family and for this assignment, we have chosen Sunway Lagoon Resort and A Famosa Resort. To do the comparison, there are some criteria that have been identified between theme parks including the dress code, price, advertising or promotional activities, facilities, and also the event that has been organized by both theme parks. Sunway Lagoon Resort has a variety of amusement parks compared to A Famosa Resort. Therefore, the price set to enter Sunway Lagoon theme park is reasonable fit with the diversity offered in a price and for the dress code, both theme parks applies the same. In addition, the facilities offered by Sunway Lagoon and A Famosa also differ in quantity and diversity of the services provided especially Sunway Lagoon Resort located in the heart of the city has been remain compared to A Famosa Resort. Promotions and advertisements activities by both theme parks are from various initiatives like using social media. Campaign website also underway especially Sunway Lagoon Resort whereby their website more interesting and attractive. And the final terms of a ceremony organized, at Sunway Lagoon often hold an international event than A Famosa Resort to attract public attention to their theme parks. 2.0 Introduction Theme park is an area planned as a leisure attraction, in which all the displays,......

Words: 2854 - Pages: 12

Free Essay

Marketing Strategies and Segmentation Sunway Lagoon

...Air Pollution Air pollution is caused by many things * the increasing number of cars on our roads * growing cities * the fast development of our economy * industrialisation Air pollution, as we know it today, started with the Industrial Revolution in Europe in the 19th century. In the last few decades, it has become the major problem for our environment. Clean air is normally made up of nitrogen (76 %) , oxygen (22%) , carbon dioxide and a few other gases. When harmful elements get into the air they may cause health problems and can also damage the environment, buildings and soil. They make the ozone layer thinner and thinner and lead to the warming of the earth’s atmosphere and climate changes. Our modern life style has led to dirtier air over the years. Factories, vehicles of all kinds, the growing number of people are some things that are responsible for air pollution today. But not all pollution in the air is caused by people. Forest fires, dust storms and volcanoeruptions can lead to the pollution of the atmosphere.   Major pollutants and where they come from Carbon monoxide is a colourless gas that is set free when wood, petrol or coal are not completely burned. It is also in products like cigarettes. Because of it , less oxygen enters our blood and it makes us confused and sleepy. Carbon dioxide is a greenhouse gas that gets into the atmosphere when we burn coal , oil or wood. Chlorofluorocarbons (CFCs) are gases that come......

Words: 1563 - Pages: 7

Premium Essay

Tourism Development

...plan of the building of the destinations to government sectors like in Malaysia, Kerajaan Persekutuan, Majlis Perbandaran dan Perancangan Bandar and Jabatan Ukur dan Pemetaan. They have to present about their plan structure of the destination and the legal sectors will look after for a certain aspects before giving an approval and license for doing a development on a ceratin area. • For building a destination in a rural area, the parties have to get a recognition from a certain government sectors like from a district Council (Majlis Daerah) ,Municipalities, government and also a cooperation from the local peoples. This is very important because if there is no legal approval from those sectors, it is prohibited any development. • For Sunway Group, they have successfully running all of the procedures of the study preparation that have been discussed on. They have found a very good land with a good quality of soils for the structures of the buildings. They also has build a destination in a very good environment which has a high populations of peoples on the areas. With a cooperation and legal approval from the government sectors, they can build a very outstanding tourist destination attraction in Malaysia. 2. Determination of Goals and Objectives • To design and build a plan successfully, it is also important to have an objectives and goals to achieve a very successful development. • In a tourism development sectors, they has their own different objectives of......

Words: 1707 - Pages: 7

Free Essay

Sunway Lagoon

...Syarikat ‘Double M’ membawa maksud murtabak maggi. Syarikat ini terdiri daripada 10 orang ahlinya. Mereka menjalankan perniagaan murtabak maggi melalui promosi- promosi yang dijalankan di internet, iaitu di sekitar kolej di Upsi. Cara promosi yang dijalankan adalah dengan mengiklankan produk murtabak maggi mereka di facebook, menampal iklan di setiap dinding- dinding blok dan menghebahkan kepada rakan di kolej. Sekiranya penghuni- penghuni kolej ingin membuat tempahan, mereka boleh menempah secara terus melalui sistem pesanan ringkas (sms) kepada wakil Syarikat Double M. Selain itu, mereka juga turut membuat jualan secara terus murtabak maggi dari bilik ke bilik di sekitar kolej kediaman seperti KUO dan KHAR. Cara ini jelas menampakkan impak yang positif melalui teknik komunikasi secara terus dan pemujukan yang berkesan yang mana dapat menarik penghuni kolej untuk membeli produk murtabak maggi tersebut dengan serta merta. Sebagaimana yang kita ketahui melalui pembentangan syarikat Double M ini, mereka mendapat keuntungan yang sangat besar dan lumayan melalui aktiviti perniagaan murtabak maggi yang dijalankan. Oleh itu, mereka bercadang untuk membuat satu kerja kebajikan di Pusat Jagaan Anak Yatim dan Asnaf Baitul Mahabbah. Pada 27 April 2014, Ahad ,pada jam 8 pagi hingga jam 1.30 petang mereka telah mengadakan kunjungan ke rumah anak yatim Baitul Mahabbah tersebut. Antara aktiviti utama yang mereka jalankan adalah mewujudkan satu sudut taman mini di halaman luar rumah......

Words: 537 - Pages: 3

Free Essay

Sunway Group

...Real Estate Investment Trust Sunway Group Public Relation Activities Report by : Taylor’s Diploma in Business 2015 1.0 Introduction Figure 1 :Sunway Group logo (Sunway Group, 2008) Sunway Group began its operations as a tin-mining company in 1974, and has now become one of Malaysia’s most astonishing property-construction groups, with a multitude of established businesses spanning across 50 locations worldwide. Other than the core businesses of property and construction, the company has strategic investments in other businesses like trading and manufacturing, quarry, building materials, healthcare, education and real estate investment trust (REIT). Sunway REIT is recognized as one of Malaysia’s largest REITs with a portfolio of increasing assets that consists of retail, hotels and offices across Malaysia. They generate together synergies to Sunway’s core businesses and remain as important contributors to the Group’s bottom line. (Sunway.com.my, 2008). The founder of Sunway Group is Tan Sri Dr. Jeffrey Cheah. He is currently the Chairman and sits on the board of the Federation of Public Listed Companies, The National Kidney Foundation, The Board of Trustees of the Malaysian Liver Foundation and the Malaysian Business Council. As of today, Sunway maintains property development and construction as its two core businesses and key contributors to profitability (Quazoo, 2009). Date: Saturday 28 June 2014 Place: Sunway Pyramid Public relation......

Words: 4969 - Pages: 20

Free Essay

Sunway

...4 MEMBINA NEGARA BANGSA • KONSEP NEGARA BANGSA • DASAR DAN MATLAMAT • STATUS SEMASA, CABARAN DAN TUMPUAN DALAM RMKe-9 • FOKUS DAN STRATEGI PELAKSANAAN • PENUTUP 38 Pelan Induk Pembangunan Pendidikan 2006-2010 4 MEMBINA NEGARA BANGSA KONSEP NEGARA BANGSA “...kita mempunyai tanggung jawab yang besar dalam pembangunan bangsa dan negara ini. Kita juga mempunyai peranan yang penting dalam pembentukan minda dan jiwa rakyat untuk membawa kita ke arah wawasan yang ingin kita capai.” 4.01 Pembinaan Negara Bangsa amat penting bagi sebuah negara yang berbilang kaum dan agama seperti Malaysia. Keupayaan membina Negara Bangsa bergantung kepada perkongsian nilai serta semangat patriotisme. Ia menjadi semakin penting lebih-lebih lagi dalam era globalisasi yang membenarkan pengaliran secara bebas dan pantas bukan sahaja maklumat, modal serta manusia, tetapi juga sistem nilai, budaya dan kepercayaan dari pelbagai negara. 4.02 Hasrat untuk membentuk sebuah Negara Bangsa dalam konteks Malaysia boleh dihuraikan seperti berikut: “...membentuk sebuah negara yang bersatu padu serta menyanjung masa hadapan yang dikongsi bersama. Bangsa itu mestilah sejahtera, berintegrasi wilayah-wilayah dan kelompok-kelompoknya, menikmati kehidupan bersama yang sepenuhnya berasaskan persamaan hak dan keadilan, membentuk sebuah Bangsa Malaysia dengan rasa taat setia dan pengabdian yang tidak berbelah bagi......

Words: 4806 - Pages: 20

Premium Essay

Marketing Startegies and Promotion of Sunway Lagoon

...organizational objectives with consumers' needs and wants to the produces or services provided. (Victor T. C. Middleton, 2001).Each of the elements of the marketing mix, more commonly known as 4Ps of marketing, should be crafted in such a way that these broader management objectives can be achieved. Sunway Lagoon, under the Sunway Group (One of Asia's best-managed companies), it also applied 4Ps in their marketing Strategies. The park has lots of interesting, exciting and unique features such as choices of water slides which designed to suit most of the sophisticated water enthusiasts. Sunway Lagoon has focused its effort on development of entertainment activities to the communities to enjoy. Their objective is to build quality activities and enjoyment to the community as well as to maximize their profits at the same time. In this case, marketing role has help Sunway Lagoon to achieve its objectives in a way that it provides awareness and information regarding the water theme park to the customers and also to reached customer satisfaction. The business focuses on one or more narrow market segments. Market segmentation helps marketers define customer needs and wants more precisely. Sunway Lagoon uses geographic, demographic, psychographic segmentation and benefit segmentation to locate their target market. Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on......

Words: 1816 - Pages: 8

Free Essay

Swot Analysis of Sunway

...Seeded in a small tin-mining company established in 1974, Sunway Group has thrived to become one of Malaysia’s most widely recognized and diversified conglomerates with a multitude of established businesses. Its core businesses include: civil engineering and construction; building materials; trading and manufacturing; quarrying; information technology; property development and investment; leisure, entertainment and hospitality; healthcare; and education. Visionary leadership, perceptive and transparent corporate policies, and synergistic teamwork have contributed to the Group into becoming what it is today – a leader in all areas it specializes in. Sunway is the only Malaysian organization in the Asia Pacific region that was ranked sixth in the Hewitt-Fortune-RBL Top Companies for Leaders 2007 in recognition of its unflinching commitment to human capital management. The Group encompasses two Main Board listed companies – Sunway Holdings Berhad (Sunway Holdings) and Sunway City Berhad (SunCity). Sunway Holdings is an investment operations arm with core businesses in construction, building materials, trading, manufacturing, and quarry while SunCity is involved in the areas of property development and property investment that also comprises hospitality industries. The Group’s flagship development is the flourishing 800-acre Sunway Integrated Resort City in Bandar Sunway, located just 20 minutes outside the nation’s capital city of Kuala Lumpur. The township is a veritable......

Words: 1176 - Pages: 5

Free Essay

Jadwal Lasap Tour

...14:30-21:00, pergi ke Singapore zoo Tanggal 27 Desember 2009 08:00-12:00, Sentosa Island 12:00-13:00, Vivo city 13:00-15:30, pergi ke wild wild wet & Singapore flyer 16:00, orchad road, city hall 18:00, marina bay Tanggal 28 Desember 2009 08:00-10:00, bugis street 10:30-12:00, Suntec City mall 12:30-14:00, lucky plaza 14:15-15:30, little india 16:00-18:00, china town Tanggal 29 Desember 2009 08:00-09:30, merlion park, esplanade 10:00-12:00, Singapore flyer Tanggal 30 Desember 2009 08:00-09:00, prepare 09:00- 10:00, Twin Tower Park & KL Tower 10:30-13:00, KLCC 13:00-14:00, lunch 14:30-15:30, eye on malaysia 18:00-19:00, hotel 19:30-22:00,bukit bintang street Tanggal 31 Desember 2009 SUNWAY Sunway Lagoon Sunway Pyramid Tanggal 1 Januari 2010 08:00-09:30, prepare 10:00-13:00, china town 13:30-15:30, batu caves Tanggal 2 Januari 2010 – 3 Januari 2009 GENTING HIGHLAND Genting Skyway Indoor Theme Park Outdoor Theme Park Tanggal 4 Januari 2010 08:00-09:00, prepare 09:15-10:45, sungai wang plaza 11:00-14:00, berjaya time squere 14:00-16:00, the pavilion 16:00-17:30, hotel 18:00-20:00, Mid Valley Mega Mall Tanggal 5 Januari 2010 05:45-07:00, prepare to kuching 09:30, tiba di kuching 10:00, prepare to hotel 11:00-12:00, prepare 12:30-14:00, Hartz chicken 14:15-16:30, sarawak plaza, tun tju gah, crowne plaza 16:45-18:00, wisma saberkas...

Words: 474 - Pages: 2

Premium Essay

Corporate Governance

...various media or other stakeholder engagement sessions. In this context, the quality of disclosures can be assessed in terms of how useful the information provided is in assisting investors and other stakeholders to make judgments. There are five pillars of disclosure and transparency which are truthfulness, completeness, and materiality of information, timeliness and accessibility. According to Elorrieta (2002), markets and investors want high quality information. This means information is prepared under common financial reporting principles with full disclosure, fair information that represents economic reality, with balanced discussion of risks, information that results from good governance and reliable information. Based on Sunway Holding Berhad annual report, this company has provides a separate executive summary together with its annual Report which highlighting key financial information to facilitate shareholders’ easy access to information. While the Company endeavors to provide information to stakeholders, it is mindful of the legal and regulatory framework governing the release of material and price-sensitive information. To achieve this, the Board had approved and adopted a Corporate Disclosure Policy which outlines the Company’s approach toward the determination and dissemination of material information, the circumstances under which the confidentiality of information will be maintained, response to market rumors and restrictions on insider trading. This......

Words: 943 - Pages: 4

Pieces YAMAHA, Peugeot 103, accessoires divers, manuel Alpha-Roméo berline | Adventure | All Mp3 Songs