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Swisher Systems

In: Business and Management

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CASE STUDY PURCHASING MANAGEMENT
(Swisher Systems)

I. Background of the Study
Swisher Systems Corporation is an industrial heating company that was established in 1949. The company is an innovator of flexible heating products, especially with its knit and braided heating element. This heating element is a multi-stranded resistance wire that is knit and braided with fiberglass and is the base technology for almost all of Swisher Systems’ products. The company also produces control devices and heating cable and is known throughout the industry as being the highest-quality flexible heat supplier. Swisher Systems has enjoyed first-mover advantages for quite some time and the industry recognizes Swisher Systems as the innovator of flexible heat. It has several patents that support the company in sustaining market share, while its patented grounded heating element provides additional safety that other flexible heating elements cannot provide. Swisher Systems’ competitive advantage stems from the quality of its products, which are able to maintain higher, safer temperatures that are more flexible that other products on the market.

II. Definition of the Problem
Swisher Systems is constantly looking for ways to improve its financial status but appears to be overall stable with over 55 years in the business.

III. SWOT Analysis
Strength
• Mike Watkins has had various experiences in materials management prior to joining Swisher Systems. After earning a Bachelor’s Degree in Business Management with an emphasis on Retailing at Crawford State University in West Texas, Mike went on to gain more than 35 years of Industrial Purchasing experience.
Weakness
• Mike Watkins was a one-man purchasing department. He is solely responsible for purchasing all material items throughout the company.
Opportunity
• Since the…...

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