Premium Essay


In: Business and Management

Submitted By Shingo87
Words 1957
Pages 8
Group Members: Lionel Lau Jian MingOng Wei QuanCheong Bo YanOng Jun YangKendrick Lee Alfee Law Ee SanEliza Chan Yi Ling |

[BUSINESS POLICY AND STRATEGY] | Due Date : 1 November 2012 |


Singapore airlines began with the incorporation of Malayan Airways Limited and was formed in the formation of two entities: Singapore Airlines and Malaysian Airlines System due to political disagreements between Singapore and Malaysia .However,SIA commence its operation in 1 October 1972 (1972-10-01), and has formed a respectable position in the airline industry ever since. SIA has diversified airline-related businesses, such as aircraft handling and engineering. Its wholly owned subsidiary, SilkAir, manages regional flights to secondary cities with smaller capacity requirements. Subsidiary Singapore Airlines Cargo operates SIA's dedicated freighter fleet, and manages the cargo-hold capacity in SIA's passenger aircraft. On 15 December 2010, Singapore Airlines was announced by the International Air Transport Association as the second largest airline in the world by market capitalisation with a worth of 14 billion US dollars. People often prioritizes Singapore Airlines when they are making choices to travel. They fly one of the youngest fleets in the world to destinations spanning a network spread over six continents. Singapore Airlines has also marked their positions in the airline serving industry as they provide world-class services and they tend to the passengers with their utmost ability, being trained professionally, the airline crew are able to handle the worst of situations in a professional way. Singapore Airlines is also the first airline to introduce the offer of free headsets, a choice of meals and free drinks in the year 1970s. Singapore airlines was the first to introduce entertainment on…...

Similar Documents

Free Essay

Group Consensus Report Busi520

...expected for each group assignment. Each group member will be responsible for his or her own studies, research, and quality of work. That work needs to be to the quality and standards relevant for graduate level work. To facilitate this collective understanding, at the beginning of each relevant week, the group leader will spell out what is understood as the tasks for the week and then will follow up with clearly assigned tasks to each individual. The “task list” will be sent out via the group ongoing discussion DB. Preferably, the “tasks list” will be posted latest by Monday morning 11amET each relevant week. Each individual will then accept his/her assignment by posting a confirmation. Any member who wishes to swop topics with someone else may do so; but that swop is solely the responsibility of those doing the swopping, not of the team leader. The team leader will then review the submissions made, do a compilation and post the draft. The group may have a round of discussions via the DB to gather consensus for each group work. Final comments by members should be handed in by Friday night 11:59pm ET. That leaves a full day for any wrap up. The final “modifiable” draft will be done by the team leader by Sunday 11:00hrs (11amET). The team leader will post each final weekly group assignment for the lecturer on the relevant assignment DB by 3pm Sunday ET. "Flexibility" Expectations: Unavoidable circumstances such as a death in the family, an unexpected......

Words: 1291 - Pages: 6

Free Essay

Mrp(Manufacturing Resource Planning)

...the organization * Security concerns | OPPORTUNITIES * Huge potential in the emerging global markets * Not only the huge companies but also more and more small and medium companies of developing countries such as China, India etc. pay attention to the MRP II system * High efficiencies becoming critical in the manufacturing industry due to the cut-throat competition and paper-thin margins |  THREATS * Dividing opinion over Return-on-Investment (ROI) of such systems * No good ends—continued investment and training are essential * Increasing complexities of such systems * Security concerns regarding sharing of data over the network such as the Cloud technology * Inaccurate data leads to poor performance | As we see the SWOP analysis of MRP II, though there are some disadvantages and threats during implementing the system, the benefits, however, should very quickly make the exertion worthwhile. Conclusion Manufacturing resource planning (MRPII) refers to software that enables business processes related to manufacturing and distribution companies. MRPII includes virtually all business processes. MRPII can apply to all business processes in a company, including manufacturing, planning, finance, order management, inventory, and distribution and purchasing. MRPII can also apply to business process within, and between, multiple entities within a larger company, including plants and distribution centers. Benefits of MRP II: In the narrow sense, the main......

Words: 2537 - Pages: 11

Premium Essay

Blue Mountain Resort Analysis, employees marketing, maximize tangible evidence like physical environment, encouraged the communication between guests and employees, vertical and horizontal communication, service performance, information technology in the case of the call center and others. That decision set the parameters to start the service quality revolution in the firm. In my opinion, BMR initiated all the process at the right time and with the right people. As company they implemented the new focus and values with wisdom due to they took all the details in consideration. First, spreading their goals to employees and gave them the opportunity to be proactive. And then, let their guests know the firm is improving in certain areas mentioned before. The SWOP program described areas with issues to be resolved that have been identified as opportunity to improve service quality in the company. Dave evaluated those proposals and considered only three as more important. In the following paragraph I present a brief explanation what actions I would take and why. This first proposal program can be applied as immediate action because most of the recommendation does not need a big investment like better forecasting, improved communication between departments, train staff and so on. However, the ones that need more investment like provide fast and accurate information to staff, adopt self-service information and schedule staff member are going to contribute to solve some issues with the information......

Words: 941 - Pages: 4

Free Essay

Adverti reproduction, digital proofs of each ad must accompany files. • All proofs should meet SWOP standards. FUrniSHeD inSertS Check with publisher on all insert matters, specifications, quantity needed, and shipping address. 8 1/4” x 11” 8” x 10 3/4” 16 1/4” x 11” 16” x 10 3/4” 209mm x 279mm 203mm x 273mm 413mm x 279mm 406mm x 273mm Ad Size / non Bleed Two page spread Full page 2/3 page 1/2 page horizontal 1/2 page island 1/3 page square 1/3 page vertical 15” x 10” 7” x 10” 4 1/2” x 10” 7” x 4 7/8” 4 1/2” x 7 1/2” 4 1/2” x 4 7/8” 2 3/16” x 10” 381 mm x 254mm 178mm x 254mm 114mm x 254mm 178mm x 124mm 114mm x 190mm 114mm x 124mm 55mm x 254mm Ad Size / Bleed Full page bleed Full page (trim size) Double page spread Double page spread (trim size) SenD MAteriAlS to: Brian Gill, Production Department Institutional Investor 225 Park Avenue South, 7th floor, New York, NY 10003 Tel: (212) 224-3740 Fax: (212) 224-3704 Email: note All ad files and proofs will be held for one year and then discarded unless otherwise requested in writing. 1 page non- bleed 7” x 10” 178mm x 254mm 2/3 page 4 1/2” x 10” 114mm x 254mm 1/2 pg. horizontal 7” x 4 7/8” 178mm x 124mm 1/2 page island 4 1/2” x 7 1/2” 114mm x 190mm 1/3 page square 4 1/2” x 4 7/8” 114mm x 124mm 1/3 page vertical 2 3/16” x 10” 55mm x 254mm * Color reproduction cannot be guaranteed unless a SWOP standard proof of the ad file is supplied by advertiser. l Go to

Words: 518 - Pages: 3

Premium Essay

Applied Ethics

...suggested that treating others as ends rather than as means requires that we treat other people’s decisions and values with respect: failing to do so would signify that we were treating them as a means to our own ends. The boss should treat the Indian worker with equal respect as he gives to the other workers in the company. The author being in the sales department for the company has to go out into the market and look for customers and to get sales. The author has to visit top restaurants in Singapore to look for their chefs to introduce the author’s company product to them. The author meets some nice chefs who will buy from the author. However, the author have also met some chefs who will tell him straight that what will he gain if he swop his current regular supplier and get the supplies from the author. Upon reporting the situation to the boss, the boss tells the author to do whatever it takes to get the chefs to get supplies from him instead of others. Under the theory of Deontology, whereby doing what is right means doing your duty or following the rules doing what is right. (Alexander, 2007) In order for the author to do his duty right by getting the deal by all means, he brought the chef gifts, brings them to KTV for enjoyment and gave them some cash benefits. Base on the theory, the author feels that he is doing the right thing as he is doing whatever it takes to close the deal. However, to the author, bribery is a wrong thing to do base on his personal values but......

Words: 2307 - Pages: 10

Premium Essay

Bmw Group Analysis

...maturity stage, and decline stage at which new investments can be made to start a new life cycle of the company; otherwise – exit of the market. According to Jim McDowell, vice president of marketing at BMW, the strategy of the company is to keep its products in the introduction and growth stages by periodically introducing new models in each of its product lines to keep them “new” by adding features and capabilities to its cars. Value Chain network for BMW Value chain concept is based on seeing company as a whole system, with inputs, transformation processes into the value and outputs – finished product. The main reason of this is to deliver value to the customer with the least possible cost. For car manufacturing companies to swop production export to moving its plants closer to its foreign markets Porter’s 5 Analysis: Porter’s 5 Forces is a tool for company, analyzing competitive power of the company. Tool allows to take advantage of company’s strengths and improve weaknesses. 1. Threat of new entrants- relatively low. BMW is marked as luxury car maker and to enter this luxury car manufacturers market would require huge recourses of capital and skills of manufacturing as well as identification and understanding new possible need in particular market. Car market success is very closely dependent on branding. Branding won’t create over the night, the true brand value builds over the years and constant improvements. Therefore customers are ready to......

Words: 1364 - Pages: 6

Premium Essay


...a bank? | Qualitative | desk | a. | 7. To what extent are banks willing to sacrifice safety features to enable an easier utilization of their applications? | Qualitative | field | Waiting for response of interview questions | 8. What type of technologies support secure banking and how do they work? | Qualitative | desk | a. | 9. How feasible are the efforts of Rabobank -considering the speed at which technology is changing- to anticipate on the future ten years ahead? | Qualitative | field | Waiting for response of interview questions | 10. How often do banks need to update their security standards? | Qualitative | field | Waiting for response of interview questions | 11. How does the law try and keep up with the fast-paced online developments? | Qualitative | desk | a.

Words: 13422 - Pages: 54

Free Essay


...that she shouldn’t be. I will try to give her a balanced diet and take into account her cravings and try to change them to something healthier so that once she has had the baby, she will not have put on loads of weight and will be able to go back to exercising and eating like she used to, instead of being dependent on unhealthy foods, and then not being motivated to go to the gym because she is becoming over weight and embarrassed of the way she looks. Overall I have a lot to take into account because my individual is pregnant but I am going to ensure that she starts to lead a healthier lifestyle and that this also carries on when she has her baby. I will ensure that she eats healthy snacks and we try our best to ignore the cravings and swop the chocolate for a healthier option such as fruit. What I will change. At the moment my individual’s diet is quite bad. She does not seem to eat the right foods, and although this may not be her fault, due to the cravings she is experiencing because she is pregnant, this is something we need to change because otherwise she is going to become an unhealthy individual. One thing I am going to change about my individual’s diet are the snacks that she has during the day. This is due to the fact that she eats very unhealthy foods as snacks and this needs to change. Her snacks will become things such as fruit and vegetables or maybe even fresh yoghurt to ensure that she doesn’t start putting on a lot of weight. The next thing I......

Words: 830 - Pages: 4

Premium Essay

Hedge Funds

...execute trades—many of them automated. Renaissance uses computer-based models to predict price changes in easily-traded financial instruments. These models are based on analyzing as much data as can be gathered, then looking for non-random movements to make predictions. A Failure Story Long-Term Capital Management The story of Long Term Capital Management, as is Shakespeare’s time, can be best described as a tragedy. Where a group of geniuses tame the markets by using models and mathematics, but are ultimately subdued by randomness and improvable acts of nature. The following depicts the rise of Long Term Capital Management and their ultimate doom. The Rise As market sentiments shift, the prices of products such are derivatives and swops are constantly changing; the job of the trader is to guess what these prices will be next year, next month, or in ten seconds. Stock prices seem to move at random and it is near impossible to make an exact prediction about them; however, in 1973 Myron Scholes, Fisher Black, and Bob Merton developed an equation that could eliminate risk in the financial markets. In 1997, Scholes and Merton were awarded the Nobel Memorial Prize in Economic Sciences. These academics joined Long Term Capital Management, a hedge fund that used mathematical modeling to make investors unheard of amounts of money. Their reputation as the greatest academic minds in finance made it easy to raise money; within months they had raised 3 billion......

Words: 4009 - Pages: 17

Free Essay

Case Questions

...or France? How do the alternatives compare (at a minimum, include operational, marketing and financial considerations)? Q.3.As Das, what is your recommendation going forward? How would you implement your plan? Unicon Concrete Q.1. As Mr.Li, would you pursue the blanket approval for slabs and facades? Why? Q.2.What changes do you foresee to Unicon’s operations if the blanket approval is accepted by the HKHA? Q.3.What steps would you take to increase production of slabs and facades? How would you implement your plan? Blue Mountain Resorts 1. Evaluate Blue Mountain’s service quality program. Do you agree with the approach taken by the company concerning service quality? 2. As Dave Sinclair, what is your evaluation of the three SWOP proposals? What action would you take and why?...

Words: 291 - Pages: 2

Free Essay

Blue Mountain

...definition to the service quality and readopt other way. Then they developed the SWOP program. The main way to improve the quality service is to improve and perfect facilities to make a perfect environment to customers, paying more attention on features, reliable and experience. Recommendation and Plan : From the 3 plans which have been proposed, I think I will support the first one “custom flow” because it is the basis of these 3. It was proposed to solve the problem of how to allow tourists familiar with the route and services, especially for the people who come first. We can coordinate it from parking, sports equipment rental and services stations. To deal with these problems, we need to increase the parking staff, print more guiding maps including some services introduction and set more information desk for tourists involving more dialing lines to answer the question. I do really think the first one can be realized in a short time. I think the second and the third need more time because we cannot easily get the feedback and prepare it without a huge pre-research but actually the action first lead to second finally. And the second is an immediate action needed to be done. Improve the speed of service can improve the staffs’ services ability and enhance cooperation between every department to provide a high-quality and high-speed service to satisfy customers, realizing the SWOP program’s goal. We cannot make the third in the short run because it needs......

Words: 646 - Pages: 3

Premium Essay

The 2008 Financial Crisis

...starting point of the financial crisis began when brokers from the firm J.P. Morgan met at the Boca Raton Resort in Florida to discuss ways that they could increase their capital and reduce risks. In so doing enabling them to avoid the federal laws that limited the amount of money they could invest by forcing them to keeping millions of dollars of funds in reserve in case the debts turned bad. They came up with the idea of inventing a device to protect these loans and free up capital. They conceived a kind of insurance where a third party would assume the risk of the debts going sour in exchange for a monthly premium, thereby separating the risks from the loans, and leaving them free to invest larger amounts of capital, and so credit default swops were born. The first negative was that these were agreements between two private entities that were not regulated by the federal government, and soon no entity that was guaranteeing these debts realized how big the market had grown, who was guaranteeing these debts, and how much these debts were worth. These debts created huge profits for investors and investment companies causing a worldwide economic boom. The original idea created by JP Morgan mutated so many times, allowing every other investment company to jump on the bandwagon creating an uncontrollable monster that nobody could understand or foresee, until it was far too late. The risks that had been sold and repackaged were not eliminated, but rather transferred from one......

Words: 1111 - Pages: 5

Free Essay

Nook Color Swop Analysis

...years. Printed magazine and newspaper are shrinking and society is heading to a paperless world. The iPad has proved that tablet devices are replacing laptop computers. Demand for eBooks and tablet devices are expected to keep on rising. | Political | The Nook is said to raise its pricing on the Nook Color and earlier versions of the Nook since parts for the ereader are harder to come by. This is the effect of the earthquakes in Japan. There are various companies who are dealing with the same issues, including Sony, and Apple. This has only just begun with Barnes and Noble since Japans material suppliers stopped taking orders which effected the production. The Nook is assembled in China but receives parts from various countries. | SWOP Analysis Reference to the S.W.O.P Chart in the appendix, exhibit 1 S * Strong brand equity * Cheapest tablet device that can run Android * Have brick-and-mortar stores * Allow book sharing between Nook's users * Strong internet browsing capacity | W * Highly dependent on the U.S. market * Do not have text-to-read features * Low battery life comparing to other dedicated e-readers * Lack of 3rd party application developers | O * More supports to 3rd party developers to encourage more application development * Capable of playing music and videos * Can expand to other product other than eBook such as online music store or online app stores * Book sharing open doors for peer-to-peer marketing | T * Strong......

Words: 1914 - Pages: 8

Free Essay

Managing in International Business

...accommodation) and villa rental (where timeshare may offer better long term value-for-money). Timeshare comes in two basic forms: Fixed week. Where you own rights to a specific week, usually in a specific apartment/villa which you can either return to every year or swop through theexchange system for something similar in another part of the world and in another time period. Floating system (which includes points clubs ). Instead of owning a specified week, you own a week (or a time period which may be longer than a week) within a seasonal band of time. Each year you have to book the specific week that you want - but this is "subject to availability". A major strength of timeshare is the certainty that it provides. Accommodation (and often leisure facilities) being held in trust (or registered in a public register) for the lifetime of the right to use. So, provided that you continue to pay the annual fees on time, you are reasonably certain of getting your holidays every year. And when you tire of timeshare you can, in theory, sell your rights on to someone else. But see here Most timeshare owners use the exchange system which provides a large choice (nearly 6,000 resorts in all the popular destinations worldwide) to swop to - knowing that the place you are going to is of a similar standard to that which you own. When you buy timeshare you pay a once off payment for the right to use and, each year, a fee which pays for the accommodation etc. to be kept clean, in good......

Words: 4784 - Pages: 20

Premium Essay

Swot Analysis

...and will appeal to everyone. We will also have promotion strategies for younger players as well as adults that come out to play. Our monthly sales will be great and above average during the summer months but then will drop slightly in the winter. His is due to the weather. The summer months is where we will make the majority of our money. We will have a management crew of 4 people. These positions are a manager, and accountant, assistant manager, and a maintenance manager. We will have 4 counter people, 2 concession people, 4-5 refs, and 3 pro shop personnel. We expect no financial gain the first 3-4 months but after we expect a 100% increase and a very large profit margin. After reviewing and putting this plan through the SWOP, I have learned a lot about this company. Some of the strengths I have noticed are, we will have some very creative and knowledgeable leaders in this business like myself. We are very experienced with paintball and therefore have a great business model. Paintball is a fun filled game and will appease to a lot of people. This is great for us. We have a great management staff and a great marketing technique. Another strength is our prices and facility. Our facility will be top of the line with the lowest prices around. This will only drive our revenue up. Some weaknesses I have seen is we don’t have a great financial plan. We know what we need but do not have the capital or investors to back us up for 6 months at this......

Words: 962 - Pages: 4

Tập Movie TO: Elliptical Orbit & Symbiotic Planet | Baixar XAPK | Avengers: Endgame