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Swot Analysis of Marks and Spencer

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Marks and Spencer, which is a public limited company in the London Stock Exchange list, is UK’s one of the leading retailers which sells great value and high quality food, clothing and home products. M&S, founded over 125 years ago, at present have around 21 million customers visiting its store each week. M&S source their products from over 2000 suppliers round the globe and have over 78000 personal working in UK and 42 other territories globally. The core values of M&S are quality, value, service, innovation and trust (Marks and Spencer group plc 2011).
The group is one of the leading brands in the United Kingdom in the category of clothing, food and home ware. A general SWOT analysis strategy conducted on the company reveals the major areas of concern and attention required for the organisation is given below.

• Strong market position and reputation.
In terms of value, volume and reputation, Marks and Spencer is counted as one among the leading retailer company of UK particularly in the clothing segment. The group have large network of stores inside UK and also in international markets. The growth in market performance and leadership in previous years helps the company to enhance its brand image and adds competitive advantage in the international markets. • Worldwide / global expansion to international market.
M & S have 361 owned and franchised stores in 42 territories and it keeps improving its international business and thereby reducing overall business risks.. This mix of models and geographic markets enabled the group to perform stable during the period the market witnessed decline in economic growth. International business expands the business of the company mainly with multiple points of sales and increase in manufacturing costs in the UK and this generates higher volume production benefitting the suppliers.

• Expansion in the…...

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