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Moise Jinior Professor Hamilton SWOT Analysis
8/22/12

General Motors SWOT Analysis
Strengths
If we look to the strategy analyses General Motors (GM), first of all GM needs to focus on their strengths. The advantage that General Motors had it’s the brand value that they made over these pass decade. Everything started in Michigan; General Motors was created around 1900’s. They always has been made some amazing high quality cars for their customers, and from this remarkable work they were know as one on the best automobile brand worldwide. The products that General Motors provide are safe and they guaranty a long lasting service to their client. In addition GM wanted to be unique compare to the competitor such as Ford whom as been on the automobile market at the same period. GM developed a large different brand such as Cadillac, GMC, Buick and Chevrolet. With These different products line General Motor was able attract a large number of costumers. Another strength, General Motors from been just an US company afterward they became an international company. Even though they had been successful in the worldwide market but not as great as the US markets. General Motor sell they car oversee in 60 countries over the globe. To make this possible GM needs partner such as dealerships over the world to provide they new product and they service to the costumer. GM has one of the most important and biggest dealership network in the globe. Through those dealerships tried to satisfied their clientele with same marketing strategies such as cars serviced, cleaned.

Weaknesses
The weakness of General Motors can be really problematic for the company in term of profitability; they have to react rapidly to change that situation. Since the economy crisis many General Motors dealerships have shut down…...

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