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Tapan Bg

In: Business and Management

Submitted By fionama
Words 354
Pages 2
Taipan Bread & Cakes Co., Ltd. was founded in 1984 to pioneer snowy moon cake is known for its first store located at Amoy Gardens, Kowloon Bay, and later this year opened a new branch in Hong Kong districts, far more than more than 30 stores, mainly in Hong Kong one of the Bakery chain, in addition, Taipan Snowy moon cake sold worldwide, popular Chinese mainland and overseas Chinese communities.

Group in 1989 launched the world's first snowy moon cake (Snowy Mooncakes), immediately welcomed by the majority of consumers, becoming the group's "signature product." Unlike traditional Cantonese-style moon cake, moon cake taste Taipan Snowy cold refreshing, unique taste pluralism, recognition by a new generation of consumer tastes. After 20 years of development, snowy moon cake moon cake market in Hong Kong had become the mainstream, according to Oracle Added Value survey company, the report showed that half of Hong Kong people have the habit of enjoying snowy moon cake, Taipan Snowy moon cake is the sales champion.

Group In addition to receiving support from the majority of consumers over the years has also received a lot of international professional bodies in Hong Kong and Canada promised to be sure:

1993 was awarded the Hong Kong Management Association awarded the "Award for Marketing Excellence" Silver Award
2002 to 2003, two consecutive election "Superbrands"
2004 Hong Kong Tourism Board as a "service" business
2006 issued by the Hong Kong Brand Development Council awarded the "Hong Kong Top Brand"
2006 to 2010, was elected for five consecutive years "China's favorite brand moon cake first Hong Kong"
2010 was awarded the "Hong Kong Top Brand permanent Honorary Award"
2007-2011, for five consecutive years was awarded "Credible Enterprise of China Certification" Honor
2000 to 2011, 11 consecutive years won the "World Picks" Monde Selection awarded…...

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