Premium Essay

Tesco Case: Examining the Marketing Management and United States Market

In: Business and Management

Submitted By yeeitsme
Words 882
Pages 4
Tesco Case: Examining the Marketing Management and United States Market
BUS 620: Managerial Marketing
Dr. Paula Zobisch
January 20, 2013

Tesco Case: Examining the Marketing Management and United States Market
Tesco need to focus on their customer loyalty and retention in their marketing strategy to bring up their sales in the United Kingdom (U.K.). The company dipped into the United States market, but came up short. It is time for the business to look at their largest market the U.K., and start asking the questions to realign their marketing management in their supermarkets.
In successful businesses, understanding your customer and making changes to accommodate the feedback can relate to improving returns on investment. According to Finch, the value of loyal customers represents in the reliable stream of revenue, which establishes the initial investment (Finch, 2012). Good relationships build into very loyal customers, and dedicated customers spread the word of your brand and refer new business. The growth in a company can attribute to the loyalty and referrals. A consumer is more likely to use a new product, if a friend suggests a brand they use or enjoy. The power of a personal reference removes the doubt of someone trying a brand new company or service, with little information.
Loyalty is the formula of customer satisfaction combine with market select. Finch describes a “retention plan with these four items: * Create specific profiles of loyal buyer segments. * Determine the financial value of each loyal customer type. * Determine the root causes for defection within and between segments. * Develop and implement corrective action plans (Finch, 2012).”
Creating surveys to gain customer feedback will help gain insights as to what needs improvement and what the company is doing well. When a customer goes into a supermarket,…...

Similar Documents

Premium Essay

United States Case Study

...Case Study : United States In general, how does a manager from the U.S. communicate (verbal and nonverbal) and view relationships? Given that U.S. tends to have a very low threshold for silence (uncomfortable with silence) they are very verbal. The U.S. is also a low-context culture meaning it is direct and straightforward when communicating, leaving little to be interpreted nonverbally. There is also a high occupational mobility in the U.S. meaning there is weak loyalty of employee to employer and vice versa relationships. Most employee-employer relationships are seen as contractual rather than personal and how competent (well they perform) an employee is tends to matter more than social or family background. A lot of business relations rely more on formal agreements like written contracts. Managers for the most part view their work relationships as simply that. How are communication style and relationship orientation intertwined? Much of the way you communicate with someone can be tied to your relationship with them. When we think about us as college kids a lot of the things we say and do around our friends, we wouldn’t say or do in front of our professors or peers so we adjust our communication style based on our relationships. This can also be compared to the way your communication styles can change cross-culturally. Imagine that a U.S. manager or U.S. management team is negotiating with a team from a culture with completely opposite communication styles and......

Words: 592 - Pages: 3

Premium Essay

Analysis of Competition in the Mobile Phone Markets of the United States and Europe the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are......

Words: 30791 - Pages: 124

Premium Essay

Marketing Management Coca Cola Case

...Marketing Management Analysis of The Coca Cola Company® Team L4 [pic] [pic] [pic] [pic] Ellen van Winkel Thamar Peper Annelieke Been Rozemarijn 561548 561526 561503 Barendsen, 552505 Marketing Management Block 1-2008 Date: 25 February 2008, Amsterdam To: Dr. L. Lin Mr. van der Rest Version 1 Chapter 1 Introduction We started this project with a choice, Coca Cola or Pepsi. We chose to analyze Coca Cola, we all preferred the brand image, and were eager to find out how Coca Cola is organized. The next step was determining what geographic location would be analyzed. We chose the United States, the soft drink capital. Soft drinks are invented in the United States, and has the highest consumption of soft drinks. After analyzing the Cola War Continues: Coke and Pepsi in 2006 we were able to state the problems in the case. These are divided into a main and several sub problems, that are stated below. Main problem: To analyse the case about the Cola War and the position of Coca-Cola a main problem is formulated. ‘What could coca cola do to remain its market position and stay ahead of its competitors?’ Sub problems: To finally give an answer to the main problem sub problems......

Words: 14534 - Pages: 59

Premium Essay

Tesco Case

...Samsung Group in South Korea (Samsung-Tesco Home plus), and Charoen Pokphand in Thailand (Tesco Lotus), appointing a very high proportion of local personnel to management positions. It also makes small acquisitions as part of its strategy for example, in its 2005/2006 financial year it made acquisitions in South Korea, one in Poland and one in Japan.[75] In late 2004 the amount of floorspace Tesco operated outside the United Kingdom surpassed the amount it had in its home market for the first time, although the United Kingdom still accounted for more than 75% of group revenue due to lower sales per unit area outside the UK. In September 2005 Tesco announced that it was selling its operations in Taiwan to Carrefour and purchasing Carrefour's stores in the Czech Republic and Slovakia. Both companies stated that they were concentrating their efforts in countries where they had strong market positions. The following table shows the number of stores, total store size in area and sales for Tesco's international operations. The store numbers and floor area figures are as at 23 February 2008 but the turnover figures are for the year ended 31 December 2005, except for the Republic of Ireland data, which is at 24 February 2007, like the UK figures. This information is taken from the 2007 final broker packPDF (94.2 KB). The information in the table was taken from Tesco Preliminary Results 2008/09 Additional Information.[76] Tesco re-entered the Irish market in 1997 after the......

Words: 1072 - Pages: 5

Premium Essay

Tesco Case

...Wrigley, Neil; Lowe, Michelle and Cudworth, Katherine The Internationalisation of Tesco - new frontiers, new problems Wrigley, Neil; Lowe, Michelle and Cudworth, Katherine, (2014) "The Internationalisation of Tesco - new frontiers, new problems", Johnson, Gerry; Whittington, Richard; Scholes, Kevan; Angwin, Duncan and Regner, Patrick, Exploring Strategy: Text and cases, 657-661, Longman Scientific & Technical © Staff and students of the University of Worcester are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence which allows you to: * access and download a copy; * print out a copy; Please note that this material is for use ONLY by students registered on the course of study as stated in the section below. All other staff and students are only entitled to browse the material and should not download and/or print out a copy. This Digital Copy and any digital or printed copy supplied to or made by you under the terms of this Licence are for use in connection with this Course of Study. You may retain such copies after the end of the course, but strictly for your own personal use. All copies (including electronic copies) shall include this Copyright Notice and shall be destroyed and/or deleted if and when required by the University of Worcester. Except as provided for by copyright law, no further copying, storage or distribution (including by e-mail) is permitted without the......

Words: 3945 - Pages: 16

Premium Essay

Tesco Marketing Case Study

...Evaluate the Tesco marketing (distribution) channels Marketing-channel decisions are one of the most critical decisions that Tesco needs to make because the chosen channel could profoundly affect all other marketing decisions. Intensive market research would need to be performed by analysing customer needs, establishing channel objectives and identifying and evaluating the major alternatives to be able to decide which type of channel is suitable. Tesco uses their Club Card to retrieve customer buying habits to tailor their marketing channels more effectively. For example to get customers into the store, Tesco gives out vouchers to targeted individuals and their product interests. Three of the most important trends are the growth of vertical marketing systems, horizontal marketing systems and multichannel marketing systems. All marketing channels have the potential for conflict and competition resulting from such sources as goal incompatibility, poorly defined roles and rights, perceptual differences and interdependent relationships. Horizontal Conflict: Occurs among firms at the same level of the channel. For instance, some Toyota dealers might complain the other dealers in the same city steal sales from them by pricing too low or by selling outside their assigned territories. Or one hotel franchise might complain about other operators overcharging guests or giving poor service, hurting the overall franchise image. Vertical Conflict: Conflicts between......

Words: 267 - Pages: 2

Premium Essay

Strategic Marketing in Tesco Plc

...Strategic marketing in Tesco Plc  Executive summary Tesco is one of the biggest names in retail and deals in a wide variety of products and services. By its effective marketing strategies it has been a great success and has been able to maintain its leadership position. The report aims at examining the strategic marketing of Tesco and seeks to find the ways in which it has been able to maintain its leadership position. In order to get suitable and reliable information of the operations of the company, secondary data from the company’s website, scholarly articles, reports, etc have been utilized. The report also uses various strategic analysis tools like PESTLE analysis and SWOT analysis to access the competitive position of the company and its internal as well as external environment. It has a strong leadership position in retail and its low cost strategy has been a great success to attract more number of customers. It has also operations in other countries where it has emerged successful by adapting to localization techniques. It is recommended for the organization to increase its international presence in order to derive more growth and profitability. This report highlights the strategic marketing of Tesco and the ways in which it has created a leadership position in the extremely competitive market and industry in which it operates. The market position of Tesco has also been accessed by the use of different strategic tools like SWOT analysis and PESTLE analysis. ...

Words: 3771 - Pages: 16

Premium Essay

United States Congress - Case Study

...Case Study – United States Congress ANSWERS: #1 The probability that a randomly selected representative is female is: 77/432 = 0.178 Ans. The probability that a randomly selected senator is female is: 20/100 = 0.20 Ans. #2 There are 18% females in the House of Representatives in United States Congress, where as 20% females in the House of Senate. Relatively proportion of Males is more in the House of Representatives and less in the House of Senate. #3 a.: The probability that representative is Male is: 355/432 = 0.822 Ans. #3 b.: The probability that representative is Republican is: 232/432 = 0.537 Ans. #3 c.: The probability that representative is Male given that the Representative is a Republic is: 213/232 = 0.918 Ans. #3 d.: The probability that representative is female and Democrat is: 58/432 = 0.134 Ans. #3 e.: If the knowledge that some event B has occurred influences the probability of the occurrence of another event A, then A and B are said to be dependent events. If knowing that event B has occurred does not affect the probability of the occurrence of event A, then A and B are said to be independent events. Two events are independent if the following equation is satisfied. Otherwise the events are dependent. P(A I B) = P(A) Now in the House of Representatives, P (Female) = 77/432 = 0.178 and P(Female|Democrat) = 58/200 = 0.29 Since P(Female|Democrat) P......

Words: 468 - Pages: 2

Premium Essay

Efficient Market Hypothesis: Examining the Case of South Asian Stock Markets

...Efficient Market Hypothesis: Examining the Case of South Asian Stock Markets Sharon Prakash Abstract This study examines the relevance of the Efficient Market Hypothesis among emerging stock markets belonging to the South Asian Association for Regional Cooperation (India, Pakistan, Sri Lanka and Bangladesh) and the Global economy. The study employs daily closing prices of eminent market indices from a time period 2004-2013.The stock returns have been subjected to unit root tests such as the Augmented Dickey Fuller test and a panel unit root test. Additionally the existence of random walk for these stock markets has also been examined through the Jarque-Bera statistic. The results indicate information inefficiency in the time period under study for all indices. Investors can therefore predict future prices on the basis of historical information, and receive excessive returns. The results have implications for developing economies wherein the government has to ensure that all asset related information be made public, to curb state interference. Introduction The concept of Efficient Market Hypothesis (EMH) holds special importance in the field of Finance, especially Capital markets. This hypothesis postulates that markets are informationally efficient. This asserts that the price of any security will fully reflect all the information that is available to the investors. That being said, one cannot consistently achieve returns that are excess of the average market returns......

Words: 6344 - Pages: 26

Premium Essay

Tesco Marketing

...Marketing strategies Chapter 7 q KEY TERMS | marketing aims: the broad, general goals of the marketing function within an organisation. marketing objectives: the specific, focused targets of the marketing function within an organisation. marketing strategies: long-term or mediumterm plans, devised at senior management level, and designed to achieve the firm’s marketing objectives. marketing tactics: short-term marketing measures adopted to meet the needs of a short-term threat or opportunity. Understanding marketing objectives This chapter notes how the marketing objectives of a business are derived from the broader corporate objectives. Examples of typical marketing objectives are provided and the internal and external factors that influence them are examined. In showing the process that converts objectives to strategy and tactics, the chapter provides the background to subsequent chapters on marketing strategies and marketing plans. A firm’s marketing aims and objectives are the goals or targets of the marketing function. These must be consistent with the organisation’s corporate aims and objectives: that is, with the goals of the organisation as a whole. In order to achieve their marketing objectives, firms use marketing strategies and tactics. It is therefore possible to place a company’s corporate objectives, marketing objectives, marketing strategies and marketing tactics into a hierarchy, as shown in Figure 7.1. Figure 7.1 A marketing......

Words: 3736 - Pages: 15

Premium Essay

Tesco Online Marketing Research in Thailand's Markets

...– 50% Marketing Research Proposal – Individual Assignment Tesco-Online Thailand’s Failure to Penetrate Thai Markets Marketing Proposal Student Name: Weerapat Bhattharadheerakul Student ID: S00805162 Course Title: Digital Marketing Research Instructors Name: Gabriella Kerezturi Regent’s University London November 2014 Content Page Title Page 1 Table of contents 2 Executive Summary 3 1. Introduction 4 a. Industry Overview 5 b. Organisational Background 5 c. Business Objectives 5 d. Problem Statement 5 e. Research Aim and Objectives 6 2. Research Methodology 6 f. Secondary Data Collection 6 g. Primary Data Collection 7 i. Qualitative/Quantitative 7 ii. Sampling 7 3. Conclusions 8 References 9 Appendix 11 Executive Summary The present study focuses on Tesco Lotus Thailand and their recent venture into the online grocery shopping industry. The company that accounts for over 1700 retail outlets and employing over 50,000 workers around Thailand, has yet to make any major improvements in their online market share. Big C Super Center, a competitor is presently leading in the industry of online grocery shopping. The study presents that Tesco Lotus lack of proper engagement with the Thai market with the right marketing......

Words: 2557 - Pages: 11

Premium Essay

Strategy Management Analysis, Tesco

...TESCO PLC is a British multinational grocery and general merchandise retailer. It is a third largest retailer in the world. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK, Ireland, Hungary, Malaysia, and Thailand. Mission Tesco’s business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn’t changed. Customers want great products at great value which they can buy easily and it’s Tesco job to deliver this in the right way for them. That’s why we’ve chosen ‘Serving Britain’s shoppers a little better every day’ as the new core purpose. As a business, serving customers is at the heart of everything we do – from colleagues in its stores to those of its in supporting roles. In the UK, Tesco serve some 66 shoppers every second, so it’s Tesco goal to ensure every one of those customers experiences just a little better service on each visit. PESTLE Using PESTLE analysis to analyse to business environment of Tesco. Political Many governments encourage retailers to create more career opportunities for the domestic population. So Tesco plays its role in providing employment opportunities, it also increases the demand for its products and diversifies its workforce. Economic Tesco is concerning any changing in policies, such as taxation. Although Tesco is growing internationally, it is still concern the UK market where it......

Words: 1722 - Pages: 7

Free Essay

Examining United States Military Culture from a Civilian Perspective

...Examining United States Military Culture from a Civilian Perspective Greg G Jacobs Albizu University This paper is put forth as a cursory examination of the culture of the United States Military from the perspective of an individual intending to work as a therapist or mental health counselor with current or former members of the military and their families. Although it is very important to think of every individual as unique unto themselves, there are shared customs, traditions, traits, beliefs, needs, and, challenges, common to members of the military culture. It is believed that in exploring these common items one can be of greater assistance in our supporting role to military members, families and ultimately the military’s mission. This author hopes to cover several topics that relate directly to the culture of the U.S. Military and therapists intending to work with this population. These topics include emotions, themes of isolation and alienation, the stigma associated with getting help, multiculturalism and how it relates to these individuals, honor, demographics of the new all-volunteer service, reasons people join the military, authoritarian families, parental absences, allegiance to the military mission, military hierarchal structure, and the defining features of the Fortress (secrecy, stoicism, and denial). Concepts of Military Culture “The whole culture of the military is that you don’t talk about feelings or emotions” (Marshal, 2006, p...

Words: 4361 - Pages: 18

Premium Essay

United States V. Greber and United States V. Mcclatchey Case Questions

...Discuss the United States v. Greber and United States v. McClatchey case questions 1. How, if at all, can you distinguish Greber from other instances of payment for professional services? Suppose the percentage Dr. Greber paid to the physicians had not exceeded Medicare’s guideline? Would that payment still amount to prohibited remuneration in this court’s eyes? Yes. I think Dr. Gerber is still responsible. Although the payments made had legitimate purposes, they could still be viewed as intent to induce referrals. And as long as one purpose among all was intended to induce referrals then a statute becomes violated. Secondly, the law views remuneration as anything that has monetary value. Therefore, I would agree the court would view that payment as a prohibited remuneration. 2. Suppose you were a lawyer or a compliance officer advising a hospital cardiology department. The department has a contract under the terms of which it will pay a certain cardiology group a fixed dollar amount for every electrocardiogram (ECG) interprets, and the hospital will bill Medicare accordingly. The dollar amount is equal to Medicare’s allowable charge for ECG’s (less $10 at this writing), and all readings are medically necessary. You ask why the hospital does not just let the doctors bill Medicare themselves, and the reply is, “ Oh, it’s such a hassle for them. We already have a billing department, and we can do it for them easily.” What is your response, and why? I would respond in......

Words: 647 - Pages: 3

Premium Essay

Cross Cultural Management of Japan & United States

...Cross Cultural Management of Japan & United States One concern of the merger between these two companies involves group interaction and sense of space. People in the United States take great pride in themselves on individualism and informality. The Japanese culture values groups and formality. People in the United States admire a person who excels above everyone else. If this merger takes place and it makes the price of stock to rise, the American company might want to buy more stock and the Japanese might not agree with this and be more cautious which could result in a cross-culture conflict. Cultural differences and cross culture conflicts is the biggest challenge in terms of cross-cultural management that will arise in the merger of these two companies (Chen, 2013). Due to differences in culture in terms of beliefs, priorities and lifestyles, management of cross culture operations will be difficult for both companies. It is because cultural differences affect the human thinking, feeling, acting and behavior that can result in cross culture conflicts within the organization (Adekola and Sergi, 2012). For example, in terms of language, religion, value, and attitudes, there are several cultural differences in both countries: U.S. and Japan, which can affect decisions and choices of employees or people from these countries and can cause to cross culture conflicts (Yoder, 2011). The women who are employed at Tokyo Electron worry that their jobs might be......

Words: 1020 - Pages: 5

women's two piece short dresses | Mokushiroku Alice | Vol.25 Ch.174 : Sudden Change