Premium Essay

The Bottled Water Industry

In: Business and Management

Submitted By mosaober
Words 320
Pages 2
Introduction
Water forms an essential part of every human being. After air, water is the most important necessity for life. Water plays a number of functions for the body. It serves as the body’s transportation system, it acts as a lubricant, it regulates the body temperature etc. The eulogy for water is an unending thing. In fact, more than 2/3rd of the human body is made of water. The importance of water for human body can be well accessed from the fact that if the amount of water is our body is reduced by just 1-2%, we feel very thirsty. If it’s reduced by 5%, our skin will shrink and we will have difficulty moving our muscles and if it’s reduced by 10%, we will die. Moreover with this commodity being a human necessity it makes best sense to do business in. As a normal human being requires on an average needs 2-3 litres of water everyday and world population is more than on (growing at 2-3% annually), the business opportunity is humongous and the potential is largely untapped.
The bottled water industry is one of the most thriving sectors in Bangladesh. The market is growing at a whopping rate of about 55 per cent annually and is expected to cross Rs. 1000-crore mark within the next couple of years. There are close to 150 bottled water brands in Bangladesh. Nearly 80 per cent of these are local brands. Bottled water became a product in Dhaka during the 1920's and developed rapidly. Consumers in the West are quality conscious and display brand loyalty. Bangladesh consumers lack on both the counts.

In Asia, Indonesia is the largest and the oldest market for bottled water. In Bangladesh, bottled water is still not perceived as a product for masses though; the scene is changing slowly thanks to low pricing and aggressive marketing strategy adopted by new…...

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