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The Development and Future Strategy of Ryanair

In: Other Topics

Submitted By moh786
Words 3772
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Strategic Planning

STRATEGIC BUSINESS PLAN

for

(company name)

for Period

January 2002 to December 2005
(dates are examples only)

Approved by (name), (position), on (date)
Update Status: (amendment number), on (date)

TABLE OF CONTENTS

Executive Summary

Section Page

1. Strategic Focus 2. The Business 3. Market Analysis
4 Products
5 Marketing
6 Research and Development
7 Production and Delivery
8 Supply Chains
9 Business Systems and Processes 10. Stakeholder Relationships and Alliances 11. Organisational and Management
12 Environmental and Social Impacts
13 Risk Factors and Regulatory Compliance
14 Corporate Governance
15 Financials
16 Application of Investment Funds
17 Strategic Action Plan
18 Plan Improvement

Appendices:

1.
2.
3.

Some Thoughts on Writing this Plan before We Start

• Clearly identify the readers of this document. Then write the plan in a style that is easily understood by readers

• Remember that this plan is a working document that has the clear purpose of initiating focussed action and generating clear and measurable results. Avoid the excessive use of descriptive adjectives to 'pad' or over-sell the plan. Flowery, highly descriptive language can cloud key issues, blur the plan's focus and slow/confuse its implementation

• Keep the plan 'tight'; ensure it remains concise, balanced, clear and logical. Where possible use quantitative rather than qualitative information. Remember the KISSS approach to planning; keep it simple, short and specific. Interlink all Sections, with the Market Analysis providing a clear focus for all subsequent sections.

• Focus on facts and information from credible and reputable sources. Where possible avoid critical dependencies on one…...

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