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The Story of Amp

In: Social Issues

Submitted By churromero
Words 6773
Pages 28
The Story of AMP 1
Abstract
This case study provides an excellent example of the importance of business strategy. It demonstrates how the correct corporate strategy can provide prosperity for a company while a poor strategy can result in dire consequences. The study also highlights how factors such as company size, economic conditions, competition, and corporate culture influence the development and the ultimate success of the business strategy.
AMP Incorporated was used as the basis for this case study. AMP Incorporated is a global company that specializes in electronic and electrical connectors. The company, which was started in 1941, quickly grew into the world’s largest manufacturer of connector and interconnection devices. But in 1998, the company’s stock fell, resulting in a hostile takeover bid by Allied Signal and the eventual purchase of the company by Tyco International.
History of AMP
Founder of AMP
Born in Lincoln, Kansas in 1900, Uncas Aeneus Whitaker grew up in a tiny southwestern town in Missouri. He was named after the hero of James Fenimore Cooper’s classic tale, The Last of the Mohicans. In the fall of 1941, Whitaker would start his quest to live the legacy of a hero by taking over a small firm called Industrial Manufacturers in Elizabeth, New Jersey.
Industrial Manufacturers was a producer of solderless electrical terminations for the aircraft and shipbuilding industry. Prior to World War II, terminations of electrical conductors were accomplished by twisting wires together by soldering, brazing, or wrapping them around screws. U. A. Whitaker, an electrical engineer by trade, developed a system to crimp a terminal or connector on the wire with a precision tool that looked like a pair of pliers. The system was so successful because it eliminated the need for skilled soldering operators by incorporating the skill into the hand…...

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