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Timberland's Model of Coroprate Social Responsibility

In: Business and Management

Submitted By avrumy
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1) How would you characterize Timberland’s exercise of its corporate power in society? Is Timberland engaging multiple stakeholders in its business operations? If so, how?
I would say that Timberland has done a really great job utilizing its corporate powers in our society. Among the great things they have done are their boots donations to needy organizations, their front office executives go out and do community service, and are working on getting their facilities to operate under solar energy. These are just a few of the great deeds Timberland does for society and it is clear that they are exercising corporate powers in society in the best ways possible.
Timberland has indeed involved multiple stakeholders in its business operations. It started as a donation on fifty pairs of boots from CEO Jeff Swartz and a few hours of community service. Swartz got the customers and communities involved, and the support for City Year grew to over ten million dollars. Both the CEO and the customers are considered stakeholders, thus we see multiple stakeholders were involved.

2) Has Timberland balanced its economic and social responsibilities through its various programs, such the Path to Service program and sustainability goals? Are the company’s programs examples of enlightened self-interest?
Yes, Timberland has balanced their economic and social responsibilities. By remaining profitable, Timberland fulfills its economic responsibilities and through the Path to Service program and the sustainability goals project they have fulfilled their social responsibilities.
Through the article we don’t see anything mentioned about Timberland’s charity projects being of self-interest until the very end of Swartz’s quote where he says “While we are absolutely accountable to our shareholders, we also recognize and accept our responsibly to share our strength—to work, in context of…...

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