Premium Essay

Tourism Marketing

In: Business and Management

Submitted By nikoshadhar168
Words 4369
Pages 18
Managing Customers Relation in Tourism and Hospitality

* Executive Summary
In today’s competitive business world tourism and hospitality business are facing a lot of competition. For making position in the market place, tourism and hospitality business are involving more and more in promotional activities. The tourism and hospitality organization is shifting from traditional marketing procedures. They are using more advanced marketing tools and techniques to capture value from the customer. After completing this report, the writer is knowledgeable of understanding marketing strategies and other marketing communication strategies for building customer relationship in order to capture value from them.

Contents Executive Summary 2 Introduction 4 Hotel Cafe Royal 4 2 Task-1 Marketing strategies for hospitality and tourism organisations 4 2.1 Marketing strategies for hospitality or tourism sector 4 2.2 Networking and customer relationship marketing strategies for hospitality or tourism organisations 7 2.3 Developing brand identity strategies 9 2.4 E-marketing, Viral and Guerrilla marketing strategies 10 3 Marketing communication strategies for hospitality and tourism organisations 11 3.1 Marketing and customer loyalty strategies for hospitality or tourism organisation 11 3.2 Marketing communications strategies 13 4 Recommendation and Conclusion 14 5 References 14

* Introduction
Marketing is a process by which a tourism and hospitality business generates values for their customer by creating profitable customer relationship in order to capture value from them. In recent years the tourism industry has become one of the prospective sectors in the United Kingdom (Café Royal, 2014). Appropriate tourism marketing can help the tourism industry for achieve huge amount of national revenue. In this assignment the author has…...

Similar Documents

Premium Essay

Tourism Marketing

...|Tour3003 | |Final Report | |Tourism Marketing | |11/2/2012 | | | Executive Summary This report examines the marketing strategy of the tourism destination of Singapore. The group has set its sight on the segment of Seoul Young Adults, South Korea who are interested in Food and Culture. Through a thorough research on the marketing mix elements, it was found that although Singapore is a slightly more expansive destination as compared to its neighbouring competitors, it has much to offer. Being a developed country, Singapore has more packages on its attractions. Furthermore, collaborations with travel services companies help to increase these packages. Further research reveals that as a destination brand, Singapore constantly seeks to improve its offerings and reach to a wider market through technology......

Words: 3047 - Pages: 13

Premium Essay

Tourism

... training and knowledge that employers seek and desire, one should have an in-depth understanding of oneself for the realization of his dreams. These dreams come first in his yearnings which gradually arise during his childhood years. From a wide array of courses, tourism is undoubtedly one of those selections that continuously interests students. Tourism is a truly global phenomenon and a resilient industry which has survived all major economic and political crises worldwide. (http://www.ucnorth.dk/Home/Programmes-Course/Service-Hospitality-Tourism_Management). The tourism industry is in fact one of the biggest and fastest growing worldwide. That means that the business of tourism creates numerous direct and supporting jobs. Tourism plays an extremely important role in a countries economy. (http://en.wikipedia.org/wiki/Tourism_in_the_Philippines). The tourism industry in the country has been a great help in creating more job opportunities especially to tourism graduate students who can venture in the various tourism fields such as travel agency, tour operations, airline/cruise ship companies, marketing and even customer services. To sustain this phenomenal growth in the hospitality and tourism industry, the need to provide quality service and product is at most importance.According to Richardson (2008); “Without employees having a positive attitude towards their work there is minimal chance for the organization to achieve customer satisfaction and loyalty”.  ...

Words: 338 - Pages: 2

Premium Essay

Tourism

...Discuss the socio – cultural impacts of the tourism development using examples from the country of your own choice This essay will argue that Lithuania has many positive and negative social and cultural impacts on the tourism industry. In these days tourism became one of the most important in economic, social and cultural environment. People pay attention in these things because they are also very important to develop any business. Tourism is very significant for countries, because it may bring a lot of money if it will be developing properly. First of all, talking about Lithuania’s social positive impacts: people are travelling to different countries to find something new in other cultures, traditions, to see different environment and to meet different people and to know something new. This is like a positive impact in tourism industry, because they bring something new too. Lithuania is a small country, but it has socio – cultural positive things, such as, meaningful leisure, improving the public and also work in communities, because people all the time with each other and that make the country stronger and stronger. These things make positive impacts, because social tourism is about people and their activities. People, who comes to new country should adapt to that country’s customs, traditions, social environment but also should not lose their own. As it was mention before, Lithuania is a small Scandinavian country, where is about just 3,000,000 people. So there is not...

Words: 1789 - Pages: 8

Free Essay

Online Tourism and Travel- Analysing Trends from Marketing Perspective

...ONLINE TOURISM AND TRAVEL- ANALYSING TRENDS FROM MARKETING PERSPECTIVE Dr. Manoj Dixit Reader Department of Public Administration University of Lucknow Email: manojdixit23@gmail.com Dr. Rakesh Belwal Assistant Professor Department of Management Addis Ababa University Addis Ababa (Ethiopia) Email: rakesh_belwal@yahoo.com Dr. Gurmeet Singh Senior Lecturer Department of Management & Public Administration University of South Pacific Fiji islands Email: drgurmeetsingh@yahoo.com 1 ONLINE TOURISM AND TRAVEL- ANALYSING TRENDS FROM MARKETING PERSPECTIVE ABSTRACT Tourism is the world's largest civilian industry whose growth, economic significance and potential are phenomenal across the globe. Online tourism is rapidly becoming a growing topic of research and its importance as future mode of acquiring information and purchase of tourism products and services is growing day by day. The present paper has been written with the extensive research on contemporaneous data, websites and conference proceedings on tourism related aspects. Web survey, focused interviews have been used to elicit specific information for such qualitative analysis.The domain of Internet is increasing day by day. Tourism products, in particular, have yet to realize its complete advantage. Still, Internet has significantly benefited the bottom line of tourism organizations in terms of cost of converting as well as losing customers with pluses and minuses respectively. Keeping this in view, online......

Words: 7781 - Pages: 32

Premium Essay

Tourism

...approaches to value creation and value delivery in the industry. Aviation: Passenger airlines, cargo airlines, airports, aircraft manufacturers and suppliers, and aviation-related industries, such as aircraft maintenance Shipping: Shipping companies, ports and shipbuilding companies Public transportation: Railway, subway, public transport providers and transport equipment manufacturers Logistics: Logistics service providers, express companies and post Tourism: Tour operators, hotels and resorts Government: All government-led projects related to the above industries Some may wonder of the tourism industry is a success or failure; it ultimately rests on the ability to sell. A salesperson covers a wide range of positions from order taker to order getter responsible for relationship building. The nature of tourism sales ; sales personnel serve as the company personal link to customer and personal selling is the most expensive contact and communication tool used by the company. The salesperson representative in the tourism industry performs one or more of the following tasks for their companies such as Prospecting, Targeting, communicating, selling, servicing, information’s gathering, allocating, and maintain strategic partnership. Prospecting is when sales representatives find and cultivate new customers. Targeting is when a sales representative decide how to allocate their scarce time between prospect and customers. Communicating is when a sales representative......

Words: 732 - Pages: 3

Premium Essay

The Growing Role of Social Media in Tourism Marketing

...Kelsey Bradbury/COMM 427 THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING In early November, marketing and public relations professionals from tourism industry offices across the United States attended the Second Annual Symposium on the Use of Social Media in the Tourism Industry (“Social Media Tourism Symposium,” 2011). The topic of the conference speaks to a growing trend in tourism promotion. Attendees focused on best practices for interacting with consumers via social media channels—an important skill, as social media is fast becoming one of the most vital, cost-efficient tools in tourism marketing. Effective use of social media has been proven to boost the number and length of visits, as well as visitor satisfaction and number of return visits. Destination Marketing Organizations and Tourism Marketing Strategy The tourism industry as a whole encompasses a variety of different service and consumer product industries. One type of tourism office is a destination marketing organization, or DMO. The goal of DMOs is to increase tourism to a particular city, state, or region. DMOs seek to achieve their goals by branding the area as a whole and advertising that brand; promoting specific institutions, restaurants, accommodations, attractions, activities, and events that take place in the area; and offering information and assistance to visitors. The Growth of Social Media Social media, which Merriam-Webster defines as “forms of electronic communication (as Web......

Words: 3399 - Pages: 14

Premium Essay

Discussion Questions Marketing for Hospitality and Tourism

...1. One marketing opportunity associated with the baby boom generation is that most of the baby boomers are at a point in their life where they feel secure financially and are willing to spend more money on things such as travel, whereas the younger generation may not be paid as much yet at their jobs and may have more bills than the average baby boomer. Another marketing opportunity associated with the baby boom generation is that they have more time to go on these vacations. A lot of baby boomers are retired, so they have the time to go on a lot more trips than the rest of the population, putting more money into the hospitality and tourism industry. A marketing threat associated with the baby boom generation is that they are aging. Things that come along naturally with aging may hold some of the baby boomers back from going on the vacations that they have the time and money for. Another marketing threat associated with the baby boomers is their experience. They may have learned from hasty decisions that they made in the past that doing something on a whim is not always the best, so a lot of baby boomers may take their time and research the area that they want to vacation and to look around for the best deals, or better places to go. This could limit the number of vacations that a baby boomer actually goes on; therefore limiting the amount of money they contribute to the hospitality and tourism industry. 2. Although we have little control over the macro-environment,......

Words: 358 - Pages: 2

Free Essay

The Issues and Problems Facing the Marketing of Tourism in the Asia Pacific

...Indonesia, on 12 October 2012. The attack was claimed as the deadliest act of terrorism in the history of Indonesia according to the current police general. 202 people were killed, including 88 Australian, 38 Indonesian and 5 Swedish citizens. About 240 people were injured. (Amy Zalman, Ph.D., 2002) This was caused by a violent Islamist group. They caused another bombing in 2005. When this happened, it made the market of tourism in Indonesia go down sharply, not only affected one area but also whole Indonesia. This is an unexpected situation but a really big issue in Asia Pacific. It happened in many countries. Another example is Manila hostage crisis which happened on August 23, 2010. A Filipino hijacked a tourist bus carrying tourists from Hong Kong, in an attempt to get his job back. This case is a little bit different. After this event, Hong Kong Government has issued a "black" travel alert for the Philippines as a result of the affair. Until now, these two governments still not have compromise. (Yujia Wu, 2012) Those impact forced many small-scale tourism operators to close their doors. Customers only can choose the bigger scale agency. However; most of larger agencies had to scale back their operations....

Words: 330 - Pages: 2

Premium Essay

Tourism Marketing

...development and progress levels. Tourism is identified as the engine of growth and Development of Jammu and Kashmir economy in general and Kashmir valley in particular. The development of tourist industry can have a significant impact on the overall growth of the state, because of its ability to create direct and indirect employment, as well as growth in allied industries. Tourism will likely contribute to the growth of secondary sectors such as handicrafts, which have historically benefitted from visitors to the state. As tourism is widely recognized as a major mechanism of employment generation, especially in the service sector, holds significant role forpoverty alleviationand unemploymentin thestate.Kashmir being animportant tourist destination in India has witnessed downfall because of theongoing unrest especially during the last two decades which has hindered the smooth growth oftourism industry. The valley of Kashmir has been engulfed in a violent situation since 1989, which has threatened the sustainability of tourism industry. The political instability in turn has greatly altered the direction, flow, patternand volume of tourists to the destination. The present paper investigates the temporal changes in the flow pattern of tourists to the valley and also analyses thetourist nodes of thestate which have witnessed phenomenal increase in tourist arrivals during turmoil period. Key words: Kashmir Valley Instability Destination Tourist Arrivals Tourism INTRODUCTION......

Words: 4387 - Pages: 18

Premium Essay

Tourism

...Bangladesh Tourism Sector Bangladesh is endowed with so many natural beauties like sea beaches, park, forests, eco tourism, wild life sanctuaries, hill tracts areas, tea estates, and island etc. moreover, two international standard sea ports, hundreds of museums, have attracted people from all over the world. Bright historical background has blessed Bangladesh with so many historic places, heritages, monuments, historical buildings, and archaeological sites. Furthermore, picnic spots, bridges, amusement park, mosques, tombs, temples & monastery, and churches have made the country an ideal place for the tourists. Glory historic background and the combination of huge cultural ingredients welcome the interest group of education tours. Cheap labor, huge potentiality and availability of raw materials attract people of business tourism. Bishwa Ijtema, tombs and other pilgrim spots have encouraged people of religious tourism. Moreover, good medical services have invented people of medical tourism. Bangladesh is a new tourist destination on the map on the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. Tourism can add value in the Bangladeshi economy if proper marketing plan and strategy can be built and implemented for this purpose. However, this industry fails to reach its destination due to adequate marketing practices. Bangladesh has archaeological, natural, ecological, cultural and other......

Words: 702 - Pages: 3

Free Essay

Vietnam Tourism Marketing Strategy

...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the......

Words: 10550 - Pages: 43

Free Essay

International Marketing - Medical Tourism

...MEDICAL TOURISM CASE Saksham Gupta | 39C | Saurabh Kumar | 41C | Deepti Singh Chauhan | 18C | Supriya Deshpande | 49C | Rajat Maloo | 37C | INTRODUCTION Medical tourism represents a worldwide, multibillion-dollar phenomenon that is expected to grow considerably in the next decade. During 21st century, India emerged as a favorable destination for obtaining medical services. This change was a result of overall development in technology, education and services due to which similar skills in medical professionals and services could be obtained in developing countries such as India at comparatively low prices. Internet acted as the biggest facilitator in this change. Not only doctors, but patients also took advantage of free flow of information about diseases and their cure. WTO also contributed significantly to the increase in trade of medical services under following 4 modes:- 1. Medical Travel – People travel abroad to obtain healthcare 2. Cross - border delivery of trade – Shipment of laboratory samples, diagnosis and clinical consultation 3. Setting up of health-care services overseas – Setting up hospitals, clinics and diagnostics center 4. Movement of health-care professional from one country to other – Movement of physicians, specialists overseas The proportion of the elderly population is showing a progressive growth especially in the developed countries and with this trend the demand for healthcare facilities is likely to grow but the......

Words: 2469 - Pages: 10

Free Essay

Tourism

...TOURISM by Student’s Name Code + Course Name Professor’s Name University Name City, State Date Travel and tourism have been one of the important sectors that have contributed majorly to economic development for both developed and developing countries. Tourism industry helps in raising the level of national income and improve the standard of BOP (balance of payments). It also makes indirect contributions through the promotion of good diplomatic relationships among countries. These attributes are important in establishing a competitive economy for any nation. Developing the travel and tourism sector requires effective policies that can help in solving possible obstacles that can prevent the desired progress (Klingmann 2007). Therefore, this paper will present an analysis of the tourism sector in Iceland by identifying the current influences on travel organizations within the tourism industry. In addition, there will be an analysis of theories and models that help explain travel flows and trends in important destinations within Iceland. Influences on travel organizations The performance of travel organizations depends on the political systems within a region. The political setup has a significant impact on how companies form their structures and the way of operation. For example, the relationship established between two countries based on the political ties play a significant role in opening the global market for the tourism industry in Iceland. Also,......

Words: 2520 - Pages: 11

Premium Essay

Marketing Plan for Tourism Macedon Ranges

...Marketing Plan for Tourism Macedon Ranges Executive Summary This case study was written to address the topic of Marketing Plan for Tourism Macedon Ranges. The case study draws attention to the background analysis of the Macedon Ranges and how it interacts with the market with main objectives for improving tourism. The foremost aim of this marketing campaign is to create greater international awareness of the Macedon Ranges to the desired customers. A problem that the Macedon Ranges face is the lack of visitors with a declined statistic in 2010 compared to the previous five year time line. To overcome this problem, a marketing campaign solution is too broad out there advertisement techniques, by using social media sites, such as Facebook and YouTube, which has been believed to be a key source for tourist attraction. It also has the added benefits of being a cheap and efficient method to reach the target audience. With the growing number of travelling youths that are active on social media platforms such Facebook, Twitter and YouTube, the ability to advertise on these sites will increase the diversity of tourists especially from within Australia, Europe and the United States. In efforts to increase tourism population, after implementing the marketing strategy to step into the social media scene, it has been concluded since 2012 that the low visibility status which the Macedon Ranges faced has disappeared and tourism is at a high once again. It is recommended to continue...

Words: 2522 - Pages: 11

Premium Essay

Tourism

...University of Nairobi Faculty of Arts Marketing and Promotion of football as a form of sports tourism to help promote domestic tourism A case study of Nairobi County in Kenya By Moibi Hezron Mogaka Reg. No. Col/23019/2008 A dissertation submitted as a requirement in partial fulfillment for award of a bachelor of Arts degree in Tourism of University of Nairobi. Declaration (Dedication) I declare that this dissertation is my original work and has not been previously presented fior the award of the degree in any University. Student : Moibi Hezron Mogaka Signature : ______________________ Date : _______________________ Supervision : Ben Nyanchoga Signature : ______________________ Date : ______________________ I dedicate it to my family members Mr. and Mrs. Moibi and brothers Robinson and Naftal and also my Beloved friends. Chapter 1 Introduction Background Statement of the problem Research Question Objective of the study Broad objective Specific Objective Hypothesis Justification of the study Operational Definition of terms Chapter 2 Literature Reviews Theoretical Framework Chapter 3 Introduction Study Area The study population Methods of data collection Secondary data Observation Methods of data analysis classification groups and Tabulation through tables, graphs & Percentage Acknowledgement The completion of this work has been as a result of combined effort of various persons without whose contribution it would...

Words: 1080 - Pages: 5

O Senhor dos Anéis - O Retorno do Rei Versão Estendida Torrent Ação / Aventura / Drama / Fantasia 2003 1080p Bluray Full HD MKV Download | April 2013 (4982) | Wishmaster 4: The Prophecy Fulfilled (2002)