Premium Essay

Trade Barriers

In: Business and Management

Submitted By almazkasmani
Words 2306
Pages 10




06 OCTOBER 2014


ASSIGNMENT Question | Page | 1 | 1 | 2.1 | 2 – 3 | 2.2 | 3 – 4 | 2.3 | 5 | 3.1 | 6 | 3.2 | 6 – 7 | BIBLIOGRAPHY | 8 |

Question 1:

Q1.1 Pick n Pay is a store with many outlets around the country. It’s a retail store, which is a family favourite due to their variety of goods for their consumer’s households. Their brand is very unique and easily identifiable by its blue and red logo. Its slogan is famous because it makes the consumers feel as if their retail business exists and runs due to their contributions for Pick N pay’s goods. Pick n Pay make their own brand by packaging their products in plastics that abbreviate Pick n Pay’s name as PnP.

The new Pick n Pay logo brought about a new change with different features that attracts consumer’s eyes and brings them to the business to shop. We also know that Pick n Pay used a rebranding strategy, which brought a transformation of the whole business. Pick n Pay’s rebranding activity is the biggest undertaking in South Africa as it has proven to be very successful for the company. Pick n Pay works hand in hand with a local packaging company in order to package product with their brand name on it.

The brand adds value to the organisation because consumers feel the retailers brand is of better quality and therefore this brand adds value to the organisation because it attracts consumers, brings in customers thus increasing in profits for the business. The brand brings in value to the organisation as it is not expensive and its of good quality therefore keeping consumers happy and creates a good image for the brand and the business.

Question 2;
Internal factors affecting pricing decisions:

* Costs of products:- The pricing decisions mainly depend on what it costs the business to manufacture, package and store their products.…...

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