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Trap Ease America

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Trap-Ease America: The Big Cheese of Mousetraps Trap Ease America is the number “ONE” mouse trap that has been in the market for many years. Is easy and safety to use. User can dispose of the mouse while is still alive, or the user could leave it alone for a few hours to suffocate inside the trap. Trap Ease had won a contest and beat 300 new products. According to people magazine, Trap Ease has brought a lot of attention and therefore they have a high demand. But Trap Ease had not actualized the demand. A group of investors invested into Trap Ease and hired a retired rancher and Martha to serve as president to develop and manage the Trap Ease America organization.
Questions for Discussion
1. The first step Martha and her team need is the 4 C’s. The 4 C’s consists of Customer Needs & want, Cost to customer, Convenience and Communication ( Robert L). My mission statement would be “to catch a mouse, NOW is “Safe and Easier”. To catch a mouse is “Cheaper and faster”, Trap Ease is the Solution to the mouse problems and child proof.
2. Martha has identified a few market segments (Women/ concern about mouse), but in my opinion; she has not been productive about it. In fact, Martha is having issues with building strong customer relationship. One market segment I will build will be a partner relationship management team. This team not only will recognize the 4c’s but also build an organizational culture for Trap Ease America organization. This team’s strategy will study consumer behavior and educate the rest of the organization. This will help to build a customer relationship and equity.
Another advantage of this team will be to catch is customer value. By customer value, customer will be satisfied buy more and stay loyal.
3. Martha was the only salesperson for Trap Ease. Trap Ease had build publicity, Martha felt that she did not need much advertising.…...

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