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Trial-No Content

In: Business and Management

Submitted By yuzheng5
Words 278
Pages 2
SWOT for Holland and Barrett
Strengths

location loyal customers strong brand image good customer footfall approx 200 or more per day promotions performing well sampling in-store good POS, merchandising, store discipline is good staff knowledge is good not too much competition besides another H&B store 200 meters away Opportunities

great location need to capitalize with the product offering which includes range & positioning. increase in food to go , snacks, and cakes etc many commuters hence advice critical as they will spend. link selling important although time permitting due to people in a hurry coming out from the station. peak times need optimum cover to maximize sales. consistent store discipline at all times as many customers are in a rush. sports range on the right hand side as you enter ? is this correct? chiller tucked away difficult to access at busy times.

Weaknesses

Customer Service can be compromised with only one member in-store in the morning when I visited. Security, 2 tills very close to entrance , visually if you are on the till cannot see the full store. steps to another level can create an obstacle store looks a bit dated eg fittings & lighting the member of staff was very polite but needed a little brushing up on the communication

Threats Lower cost competitors or imports, unlikely in this location increased pilferage on-line queues at checkout lack of knowledge in-store can potentially lose a sale stairs are a hinderance increase rent & rates speed of advice,service and stock availability Staff not able to engage customer & find out what the customer needs/alternative and close the sale

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