Premium Essay

Ty 25

In: Business and Management

Submitted By Ky2526
Words 1759
Pages 8
Assignment 2: Operations Decision

Kenneth Agbatutu
Dr. Jingxi Liu
Managerial Economics & Global
Sunday, November 23, 2014

There are many options in the low-calorie frozen, microwavable food industry available in the industry today. The demand for this market has increased over the years as consumers are in need of quick on the go meals. Two of the leading competitors in the industry include Lean Cuisine and Smart Ones. Lean Cuisine offers a brand of frozen meals manufactured by the Nestle Corporation. Smart ones also offer frozen meals which are made by H.J. Heinz Company. The regression results in Assignment 1 show that the product is inelastic. The market structure is determined to be a monopolistic competition market. Lean Cuisine was first established in the early 80’s in response to the increasing desire of consumers for weight management products (Nestle, 2014). Lean Cuisine is owned by Nestle and offers variety of frozen foods and is a leading choice for low calorie food. Demographic market segmentation is a strategy where the company divides the larger market into groups based on several defined traits (Kokemuller, 2014). These traits include age, race, gender, marital status, occupation, education and income are included (Kokemuller, 2014). In analyzing these variables you can look at behavioral traits to determine buying patterns.
In determining the market structure for food industry, you should first have a market strategy. The purpose of a marketing strategy is to help a company make as much profit as they can each year. The marketing strategy can always change and will never stay the same. In developing a market strategy a specific demographic will need to be targeted. Consumer behavior is a process that can help determine a purchase decision. Once marketers have enough data about our shopping habits and preferences, they…...

Similar Documents

Premium Essay

Therac 25

...any form or by any means—graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act—without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at Further permissions questions can be emailed to ISBN-13: 9781423902287 ISBN-10: 1-4239-0228-9 Course Technology 25 Thomson Place Boston, MA 02210 USA Cengage Learning is a leading provider of customized learning solutions with office locations around the globe, including Singapore, the United Kingdom, Australia, Mexico, Brazil, and Japan. Locate your local office at: Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your lifelong learning solutions, visit Visit our corporate website at Printed in Canada 1 2 3 4 5 6 7 12 11 10 09 08 Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. D E D I C AT I O N To JoAnn, Brian, Kevin, LaVone, and Arnie—JWS To my immediate and extended family—RBJ......

Words: 369026 - Pages: 1477

Free Essay


...10:25 Written by Erik Choquette INT. SARAH’S HALLWAY - DAY A splash of sunshine lands on a PAINTING that hangs on a dark blue wall. In it, streaks of red crash into paths of orange and yellow, all combining to form a vague likeness of a GIRL’S EYE. Each stroke is calm and contained, but as a whole, the eye is passionate and wild. FADE TO BLACK. INT. SARAH’S LIVING ROOM - NIGHT SARAH HENSON, 18, tosses aside some brown wrapping paper and a red ribbon as she sits cross-legged on the white carpeted floor, leaning back against the bottom portion of a brown leather sofa. She holds the PAINTING of the eye. SARAH Oh my god. Chris- It’s wonderful! Her brown bangs fall across her face, hiding her left eye. She sweeps them away to continue inspecting the painting. CHRIS TAYLOR, 18, is lying on the floor across from her, stretched out on his side. His brown hoody has specks and smears of dried paint on it. So do his black jeans. One knee is shredded, and the other is just beginning to follow suit. CHRIS Well, it is yours. The eye, I mean. Sarah smiles to herself as she gazes at the painting. SARAH It’s a bit weird though isn’t it? I mean, my eye hanging on a wall somewhere, staring at me forev- CHRIS I never said you had to keep it. Sarah looks up at him, her mouth cracked in surprise, and her slim eyebrows raised. He avoids her glance by plucking at the stray white carpet fibers and then smoothing them back down. SARAH What? CHRIS I dunno. You just...

Words: 2432 - Pages: 10

Premium Essay

The 25 C's of Innovation

...The 25 C’s of Innovation by Cesar Malacon It is well known that most people would rather receive information in beautifully wrapped packages that help them ‘contain’ the message in a simpler way by connecting the info with a tool that allows them to access it when needed. Such is the value of a reliable acronym, reference or letter bundle that offers a welcome bridge over what might otherwise feel like a sea of unwieldy or unpackaged information. Maybe we were taught to do this in primary school or maybe the method is really useful to retain data more easily. The fact is that acronyms and letter bundles came to stay in the teaching/learning process, and we have many of them rolling in our minds since long ago. Maybe you are thinking in the famous 4 P’s of marketing right now! One of the strongest examples of a letter bundle is precisely the 4 P’s of Marketing that E J McCarthy popularized in 1960 for the marketing mix, and which has been widely accepted by academics and practitioners around the world ever since. The 4 P’s of Marketing were later changed to 4 C’s because Bob Lauterborn, professor of advertising at the University of North Carolina, thought the C was a better way to think about a marketing mindset. He dared to propose his new approach to the marketing mix, but stayed within the letter packages information-delivery method. Which is my point for this occasion. 4 P’s of Marketing, 4 C’s of Marketing, 7 P’s of Service Marketing, 5 S’s of Kaizen in Continuous......

Words: 1322 - Pages: 6

Free Essay

25 Ways

...25 Ways to Beat Procrastination * Face up to the results of procrastination. What will happen if you procrastinate? How will you feel if you fail the test? How miserable will you be over the weekend if you have to write a last- minute paper while your family and friends get to go see a movie? * Concentrate on the rewards of managing yourself and your time. Think about the rewards that you will get when you finish a difficult task. You can go to a movie or relax or spend time with your children. You can get a good grade. Think about how good you will feel when the weekend comes and your paper is finished and you don’t have to spend all your time working on a project. Focus on how good you will feel when you did well on a project. While you are working, stop periodically and focus on the rewards. * Break up big tasks into small ones. If you have to write a paper, can you work on one segment tonight and another one tomorrow? If you start early and finish a small segment each day, a big paper is just a series of small tasks. * Give yourself a time limit to accomplish a task. Work will expand to take up as much time as we allow it to. Push yourself to work faster and more efficiently. * Set a regular time for study, and do not vary from it. Determine your personal “ best time” and “ best place.” * Start studying with positive, realistic thoughts. Push negative thoughts out of your mind. Tell yourself that you are growing and becoming more competent.......

Words: 1204 - Pages: 5

Free Essay

Security Weaknesses Top 25

...2011 CWE/SANS Top 25 Most Dangerous Software Errors Copyright © 2011 The MITRE Corporation Document version: 1.0.3 Project Coordinators: Bob Martin (MITRE) Mason Brown (SANS) Alan Paller (SANS) Dennis Kirby (SANS) Date: September 13, 2011 Document Editor: Steve Christey (MITRE) Introduction The 2011 CWE/SANS Top 25 Most Dangerous Software Errors is a list of the most widespread and critical errors that can lead to serious vulnerabilities in software. They are often easy to find, and easy to exploit. They are dangerous because they will frequently allow attackers to completely take over the software, steal data, or prevent the software from working at all. The Top 25 list is a tool for education and awareness to help programmers to prevent the kinds of vulnerabilities that plague the software industry, by identifying and avoiding all-too-common mistakes that occur before software is even shipped. Software customers can use the same list to help them to ask for more secure software. Researchers in software security can use the Top 25 to focus on a narrow but important subset of all known security weaknesses. Finally, software managers and CIOs can use the Top 25 list as a measuring stick of progress in their efforts to secure their software. The list is the result of collaboration between the SANS Institute, MITRE, and many top software security experts in the US and Europe. It leverages experiences in the development of the SANS Top 20 attack......

Words: 24162 - Pages: 97

Free Essay

Chien Luoc Cong Ty Safeway

...A. TỔNG QUAN CÔNG TY I. GIỚI THIỆU TỔNG QUAN VỀ CÔNG TY SAFEWAY 1. Lịch sử hình thành Trước khi đề cập đến Safeway, chúng ta bắt đầu từ hai cái tên là Sam Seelig và Skaggs. - Công ty Sam Seelig được thành lập vào tháng 4 năm 1912 bởi Sam Seelig, người đã đến California từ Arizona vào năm 1911. Sam Seelig đã mở một cửa hàng tạp hóa ở Los Angeles tại góc phố của đường Pico và Figueroa. Chuỗi đã phát triển đến 71 cửa hàng vào năm 1922. Sau chiến tranh thế giới thứ I , công ty đã mắc nợ rất lớn từ nhà kinh doanh tạp hóa chính của nó, một công ty thuộc quyền sở hữu của W.R.H.Weldon. Trong một cuộc trao đổi chứng khoán nợ, Weldon đã chiếm quyền kiểm soát của chuỗi, và để lại việc phụ trách hoạt động bán lẻ cho Seelig. Sau đó Sam Seelig đã rời công ty vào năm 1924 để tham gia kinh doanh bất động sản, hình thành công ty bất động sản Sam Seelig. - Như là một kết quả của sự khởi đầu công ty Sam Seelig, công ty đã tổ chức một cuộc thi vào năm 1925 để phát triển một cái tên mới, và kết quả của nó là Safeway. Khẩu hiệu ban đầu là “ Một lời khuyên và một lời mời “ cho đến “ Điều khiển Safeway và Mua Safeway “. Đến năm 1922, công ty Safeway đã có được 322 cửa hàng ở trung tâm miền Nam California. - Cửa hàng Skaggs đã khởi đầu vào năm 1915, khi Marion Barton Skaggs mua lại một cửa hàng tạp hóa từ cha mình ở American Falls, Idaho, với trị giá 1089 $. Chuỗi đã hoạt động như 2 doanh nghiệp riêng biệt, cửa hàng Skaggs’ Cash và Skaggs United. Chuỗi đã phát triển một cách nhanh chóng, và......

Words: 36836 - Pages: 148

Free Essay

Frame Relay and X.25

...NAME: AKINDELE ADETOUN OLUWAFISAYO MATRIC NUMBER: 110502029 COURSE CODE: CSC 410 COURSE TITLE: DATA COMMUNICATION AND NETWORKS LECTURER: DR. OGUNDIPE DATE: 28TH APRIL, 2014 QUESTION: Differentiate between X.25 and Frame Relay. The biggest difference between Frame Relay and X.25 is that X.25 guarantees data integrity and network managed flow control at the cost of some network delays. Frame Relay switches packets end to end much faster, but there is no guarantee of data integrity at all. Frame Relay is cost effective, partly due to the fact that the network buffering requirements are carefully optimized. Compared to X.25, with its store and forward mechanism and full error correction, network buffering is minimal. Frame Relay is also much faster than X.25: the frames are switched to their destination with only a few byte time delay, as opposed to several hundred milliseconds delay on X.25. An evolution beyond the X.25 protocol, Frame Relay is a network interface standard based on statistical multiplexing. By combining the flexibility of X.25 packet protocol with the performance of private lines, Frame Relay Service can move data much more efficiently than the packet protocol. In fact, Frame Relay Service streamlines the processing steps associated with X.25 error detection/correction and routing procedures. Frame Relay technology takes advantage of highly accurate digital networks with their reduced line errors and intelligent network end point devices with their......

Words: 429 - Pages: 2

Free Essay

Therac-25 Case Study

...Running Head: THERAC-25 CASE STUDY Therac-25 Case Study Therac-25 Case Study Therac-25 is a radiation therapy machine that was used for treating patients with cancer. The machine and its predecessors, Therac-6 and Therac-20, was a product from the collaboration of Atomic Energy of Canada Limited (AECL) and a French company called CGR (Leveson, n.d., p. 2). It is this machine that will cause other developers and manufacturers to rethink how to develop machines that will impact people’s lives. The Therac-25 was involved in six massive overdoses that cost three people’s lives, while the machine gave the operator error messages or a message that states that no dose was given (Baase, 2008, p. 425). After the first accident, some users became skeptical of the safety of the device. Yet, the manufacturer turned a blind eye on the matter. They responded to the incident that they have fixed the problem. In the following months, five more accidents occurred. In each incident, the manufacturer, the computer programmer, and the clinic/hospital using the Therac-25 have some responsibilities and flaws that need to be addressed. The Problems Manufacturer What would be the first thing that a manufacturer needs to do when they have an incident with one of their products? It should be the recall of that product, in this case the Therac-25. The Therac-25 can help a person ailing with cancer with its beam but the beam itself would be too harmful to the patient. Any medical......

Words: 1306 - Pages: 6

Premium Essay

25 Terms

...either the problem itself or the information needed to solve it. Page 91 20. Emotional blocks interfere with your ability to solve problems in many ways. Page 91 21. Cultural blocks are acquired by exposure to a given set of cultural patterns, whereas environmental blocks are imposed by our immediate social and physical environment. Page 93 22. Environmental blocks are distractions (phones, interruptions) that inhibit deep, prolonged concentration. Page 94 23. Intellectual blocks can occur as a result of inflexible or inadequate uses of problem solving strategies. Page 94 24. Expressive blocks: the inability to communicate your ideas to others, in either verbal or written form can also hinder your progress. Page 94 25. Risks: actions with no certainty of succeeding that require significant effort, resources, and/or time. Page 100...

Words: 501 - Pages: 3

Premium Essay

Cutting Ties with Petroleum

...Donald Williams English Composition 102 Mr. Vincent Wake up, America. The time has come for us to cut our ties to petroleum based fuels and to place more emphasis on expanding our technology of alternative fuels. With the energy crisis as dangerous today as it was five years ago, we alone hold the keys to our own future vehicles--TODAY. With the investments that we have already made on alternative fuel vehicles, why not continue to strive to perfect the technology? If we choose not to continue these programs, we will see consistently rising prices at the gas pump, and ever shrinking wallets. Yes, alternative fuel vehicles are more expensive, however, look at what we pay now for vehicles and the fuel we put into those vehicles. Last year alone, I spent approximately $5,200 on fuel for my Jeep Commander and $2,000 on my Eagle Talon. That is $7,200 that could be coupled with government incentives and tax credits to purchase a “green vehicle.” Over the past few years, many different groups of people have started to look for an alternative fuel to use instead of petroleum due to its decreasing abundance and increasing pollution. Many different options have arisen for alternative fuel use, each having its own strengths and weaknesses. Currently all major automakers have projects under way to develop a reliable and sustainable alternative fuel, each having its own direction or focus for which alternative fuel to use. The fuel choice focus for each company ranges from......

Words: 927 - Pages: 4

Premium Essay

25-3 Outline of Industril Revolution

...25-3 Industrialization Spreads Industrial Development in the U.S. •America had plentiful resources like Britain •blockade from Great Britain during the War of 1812 forced America to become self-sufficient •Samuel Slater brought the spinning wheel to America from Great Britain ◦Moses Brown opened the first factory in America to house these •Francis Cabot Lowell made all stages in manufacturing cloth mechanized (1813) •thousands of young single women worked as mill girls ◦could make higher wages and have independence ◦worked 12 hours a day, 6 days a week Later Expansion of U.S. Industry •America remained primarily agricultural until the end of the Civil War in 1865 •During the last third of the 1800’s, there was a technological boom caused by: ◦wealth of natural resource (oil, col, and iron) ◦inventions like the telephone and light bulb ◦large urban population that consumed the new manufactured goods •railroads helped industry expand places like Chicago and Minneapolis •smaller railroad companies formed to create large powerful ones Rise of Corporations •entrepreneurs sold stocks to raise money to build big businesses •corporation- business owned by stockholders who share in its profits but are not personally responsible for its debts ◦were able to raise large amounts of money needed to invest in industrial equipment •made big profit by reducing the cost of producing......

Words: 486 - Pages: 2

Free Essay

Therac 25

...Part 1: Defend the AECL In the late 1900s, cancer treatment was reaching a whole new level with the Therac versions of radiation machines. These machines were able to target fast growing cancer cells and destroy them with x-rays and electromagnetic rays. Each new version of the machine contained major improvements for cancer treatments. However, with the release of the Therac-25 version came issues of over-exposure to radiation and deaths for already suffering cancer patients. There has since been a big debate about who is liable in the situation – The AECL, the hospitals, the operators, or the FDA. There are many reasons that the AECL, the creators of the Therac-25 machine, should not be liable for the injuries and deaths caused by the machines. First of all, consider the purpose of a person who works for a company or corporation. That is, to create and sell products that help the company make as much money as possible. The success or failure of that company depends on whether or not the products sell. Therefore, if a company produces a bad, unethical, or unsafe product, it is the job of the consumers to do their research and not purchase the product. It’s simple: if consumers don’t buy bad products, the company won’t be successful and continue selling them. The AECL did their job, which was to create a product that customers wanted to buy. The second reason the AECL should not be liable is because they met all of the requirements of the third party company whose job......

Words: 1684 - Pages: 7

Premium Essay

Alive at 25

...Alive at 25 is a defensive driving course that teaches its students the importance of safe driving. In today’s world, car collisions are one of the major causes on deaths in the United States. Thousands of people die every year from car collisions due to driver error, some of which are: drinking and driving, texting while driving, and not wearing a safety belt. The Alive at 25 course is meant to teach young adults the hazards that come with unsafe driving, in the hopes that they will become better and safer drivers so that they will not end up in the emergency room or the morgue due to a car collision. In this essay, I will cover some of the main topics we discussed in the Alive at 25 course and I will outline what I have learned from this material. One of the first topics we discussed in class was some of the statistics that have been developed in regards to car collisions within specific age groups. The Alive at 25 course focuses on the 15-24 year old age group, this group is known as Group 1, as people in this age group are the youngest amongst drivers in the United States. Motor vehicle crashes are the number one cause of death of 15-24 year olds with almost 11,000 people dying every year. We also discussed some percentages of drivers who are considered Group 1 (age 15-25), drivers in this age group consist of: 14% of licensed drivers, 27% of all people involved in collisions, 21% of people who die from collisions with other vehicles, 34% of people who die from......

Words: 807 - Pages: 4

Free Essay

X.25 Protocol

...X.25 Protocol A history of the X.25 Protocol Tim Elliott Morrisville State College Abstract X.25 is a Wide Area Network standard suite of protocols for packet switching developed by the International Telecommunication Union-Telecommunication Standardization Sector in the early 1970’s. It was designed to support traditional data networking over telephone wiring. Though widely used in the 1980’s, it has been largely replaced by newer IP standards such as frame relay. The purpose of this protocol is to effectively transmit data between different types of systems across a public data network. The main communication groups that ran this form of packet-switched network were the telephone companies but as technology has moved away from these slower forms, the public sector has seen this all but disappear in America. It should be said though that many places around the world still use this because of the cost to upgrade to newer hardware, but that market segment is shrinking quickly. A history of the X.25 Protocol In this paper, I will be talking about many of the technical aspects, the history and some of the situations where the X.25 protocol is still in use today. In Section 1, I will talk about where it fits on the OSI layered architecture and discuss the Network and Data Link layer. In Section 2, I will describe some of the common equipment that this protocol used with the Physical Layer of the OSI model. In Section 3 I will discuss some of the problems that have......

Words: 2304 - Pages: 10

Premium Essay

Chapter 25

...NOTE: Please pay particular attention to the way that answers are stated, because these are the kinds of statements that will be looked for in the quizzes and final exam. In general, all answers need to be supported with appropriate reasoning. CHAPTER 25 Chapter 25 Question 8 8. A country (or individual) has an absolute advantage when it can produce more of a good or service than another. A comparative advantage exists when one country’s opportunity cost to produce a good is lower than another country’s. Michelle Wie would hire you to do laundry since your opportunity cost of doing laundry is less than hers. In the 2 or 3 hours that it takes to do her laundry, she could earn far more than what she would have to pay you. Chapter 25 Question 12 12a. India in tea, Italy in olives. India’s opportunity cost for 1 million tons of olives is 15 million tons of tea. Italy’s opportunity cost for olives is 1.7 mil-lion tons of tea for 1 million tons of olives. Italy’s opportunity cost for olives is lower, so it will specialize in olive production. 13b. See the table below. Yes, they both are better off, as shown in the last column. Chapter 25 Question 13 13a. At $10, unit total sales will be 16 million, with imports equal to the differ-ence between 16 million total sales and domestic supply of 4 million units, so imports will be 12 million and as a percent of U.S. sales are equal to 12/16 75%. 13b. 4 million; at a price of $15 ($10 $5 tariff), total sales are 12 million and...

Words: 618 - Pages: 3

Darmowa7 | Ch.588 : Not Happening | frontier Analyst