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Uk Soft Drinks

In: Business and Management

Submitted By dhineshjnair
Words 1369
Pages 6
PROJECT REPORT ON

SALES FORECASTING
FOR UK SOFTDRINKS MARKET

BY GROUP 3 EMBA-MS 2013-2015

| GROUP MEMBERS: |
|DHINESH J |
|SIRIKONDA KIRAN KUMAR |
|RANJANI N |
|VISHWESHA |

INDEX

1. TOPIC 3

2. INTRODUCTION 3

3. ESTIMATING THE DEMAND FUNCTION 4

4. REGRESSION

5. ANALYSIS

6. CONCLUSION

TOPIC

The given topic for the assignment is – “to compare the Sales forecasting techniques and analyze sales forecasting using the demand function for any product in the market”.

Based on the internal discussion the group has decided to study the trend for the UK soft-drink market, analyze and compare the sales forecasting using the demand function for the following products,

a. Bottled Water

b. Soft Drinks

c. Carbonate Drinks

All price information has been adjusted for inflation using UK CPI (Consumer Price Index)

REFERENCES

The following are the data references/sources used in this assignment,

a. 2012 UK Soft-Drink report : Source : British Soft-Drink Association - www.britishsoftdrinks.com (a copy of the same is packaged with the assignment)

b. UK CPI (Consumer Price Index) : Source : Office for National Statistics, Government of UK (a copy of the same is packaged with the assignment)

INTRODUCTION

UK is a highly developed country with highly dynamic groups of consumers for markets on foods and soft drinks consumers. Soft drinks market in…...

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