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Unit 39 - International Business

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Unit 39 – International Business

Scenario
You are employed by the local Business Development Agency and have been asked to independently research international business in relation to an international case study business of your choice. From your research you are required to put together a research report document which can be used to assist businesses who are considering trading internationally. Your work should be a result of your own independent research and contain references throughout and a bibliography. Your research should follow the guidelines set and give your own supported judgement where indicated.

Learning Outcomes 1. Understand the international business environment 2. Know how cultural differences affect international business 3. Know how international business is financially supported 4. Understand the strategies used by international business

Task 1 – covers P1 – Hand in date 11/4/2014
P1 – Explain the international environment in which a selected organisation operates in

1. Choose a business which operates internationally, it is suggested that you use one from the following list as they make good international case studies. You may chose an alternative that is not on the list but you must get prior agreement with your tutor.

Aviva Dyson Burberry M&S JCB Barclays Britvic Tesco JLR Cadbury GSK Costa Premier Foods B&Q Ikea

2. Write a 400 word background introduction on the company and the issues it faces in the market it operates in 3. Explain the term ‘globalisation’ 4. Find out the value of international trade to the business i.e the countries the business exports to with values 5. Find out data/trends on the value of international trade to the UK, explain the meaning of the term ‘balance of payments’ 6. Find out figures on the value of world trade/trends…...

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