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Van Heusen

In: Business and Management

Submitted By siddharthalodha
Words 516
Pages 3

We are undertaking some research into the Indian for formal/office clothing (suits, shirts etc.) Our objective is to study the formal wear industry market in India, analyze the market positioning of Van Heusen and suggest a strategy to improve its market share. Your response will be greatly appreciated and should take only 5-10 minutes to provide.

Tell us a little bit about you Age
Below 18 18-35 36-55 Above 55

Male Female

Student Working Unemployed

What you wear How many formal shirts do you own? 25

How many formal shirts have you bought in past one year?


For what occasions would you wear a formal shirt?
Going to work Everyday casual wear Social occasions Going to college Other/ Please Specify

Rate the source from where you get information.

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Store visibility


Suggestion by friends

Fashion Trends

Your view on brands Which of the following brands of formal/office shirts are you aware of?
Park Avenue Peter England Van Heusen Allen Solly Arrow John Players Reid & Taylor

Reid & Taylor Others (please specify)

Which of the following brands of formal/office shirts have you used ?
Park Avenue Peter England Van Heusen Allen Solly Arrow John Players Reid & Taylor Others (please specify)

Which is your most purchased brand ?
Park Avenue Peter England Van Heusen Allen Solly Arrow John Players Reid & Taylor Others (please specify)

Which brand you aspire for and why ?

Your Purchasing Behaviour

What is your most common means of buying formal/office wear?
Online Tailors Exclusive stores Multi Brand stores Malls Others (please specify)

What are the three most important factors when buying a formal shirt?
Style Quality Fitting Price Design Brand name

What influences your formal wear…...

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