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What Is Strategy

In: Business and Management

Submitted By marynichmarina
Words 1022
Pages 5
Paper name: “What is Strategy?” Author: Michael E.Porter

During the study process i have red few articles on company strategy planning importance and the process of it's implementation. The paper which is chosen as the base for this work goes under the title “ What is strategy?”, contributed by Michael E. Porter. The main idea of this paper is the importance of company's strategy and operation effectiveness for reaching the corporate goals. The author notes that both are essential for superior performance although they works in a different way. The difference of this two concerts is that operation effectiveness means performing similar activities better than the rival does, while strategy means perform different from the rival activities, or the similar activities in different way. Moreover, the article describes the ways of company activities imitations that could be used by the rivals. The author presents the number of tools and activities that should be regarded for strategy sustainability: unique activities, trade-offs and fit. The success of company strategy depends on entire system of activities.

To my point of view, the best way to demonstrate understanding of red materials and my own vision on article presented concepts is to demonstrate good examples of perfect implementation of strategy. I tried to find some examples of strategies that become determined in companies success. The strategy highest priority is to be different from others, to have the set of unique activities to attract the customer. For example, consider a Metro Cash & Carry - a leading international player in self-service wholesale trade. A broad product range, quality, freshness and tailored services are the compelling benefits of the company. METRO Cash & Carry offers commercial customers in 29 countries around the world. The sales line offers…...

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