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Wheelen 8-3

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Case Study - Question 3
Ida Fort Columbia Southern University

Case Study - Question 3
Crate and Barrel offers unique/original products and strives to set the trends. Their products are mostly marketed via catalogs and website. They have fewer brick and mortar stores than Williams Sonoma. They offer high style but at a lower price point than Williams Sonoma. Crate and Barrel focuses on furniture rather than kitchen products. The Company is in the process of changing its combination of online and brick and mortar stores, repositioning some of its stores in their current markets (Sweeny, 2014). Restoration hardware sells pricey vintage style furniture. They compete with William Sonoma in the direct to customer market. Restoration Hardware targets the wealthiest 10 %, Williams Sonoma targets wealthiest 20%. A former senior manager left Pottery Barn to work or restoration hardware (Rouse, 2010). This inside knowledge helps with Restorations’ positioning. Its strategy is to target fast growth. Pier one stores offer similar offerings to Williams Sonoma. Pier 1 aims to get the competitive advantage by offering a variety of products to fit various market. They offer an array of household, kitchen and specialty items. Bombay Company offers classic, traditional accessories and large furniture. The company also has outlet stores that targets those they desire high style at a lower price point. While targeting a group of consumers that have less disposable income, this strategy may isolate the consumer that is looking for trendy high end items. Door Store and Rolling Pin Kitchen Emporium are regional competitors to William Sonoma. They each have a few retail stores, catalogs, and a web presence (Rouse, 2010). This strategy is lacking in that these companies do not have a global presence.
Williams Sonoma’s sales are more than triple that of its nearest competitor, Crate and barrel (Timberlake, 2019). That being said, it is apparent that they have the best strategy, and perhaps the competitors should look to them for R/D inspiration (repeat and duplicate). They have expanded their high end retail stores, and are in the process of expanding retail stores in their moderately priced line, West Elm. They are targeting several consumer groups simultaneously. Their exclusive offerings insulate them from those looking to compare prices. They make the most of their marketing strategy. For example, it uses the data collected from selling cribs to later sell toddler items, teen items, and then young adult items (Timberlake 2010).

References

` Rouse, M. (2010) Internet Mini Case # 6 Williams Sonoma. Retrieved from http://online.columbiasouthern.edu/csu_content/courses/Business/MBA/MBA5101/10I/Unit8_Williams_Sonoma_Case_Study.pdf?target=blank
Sweeney, B. (2014, August). The story Behind the Crate and Barrel Leadership Shakeup Chicago Business. Retrieved frmhttp://www.chicagobusiness.com/article/20140822/NEWS07/140829948/the-story-behind-crate-barrels-leadership-shakeup august 2014 Brigid Sweeney
Timberlake, C. (2010 August) William Sonoma’s new Recipe. Business week. Retrieved from http://www.businessweek.com/magazine/content/10_34/b4192018538319.htm…...

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