Premium Essay

Whitepaper

In: Computers and Technology

Submitted By psychoglider
Words 907
Pages 4
White Paper

What is a 'White Paper'
A white paper is an informational document issued by a company to promote or highlight the features of a solution, product or service. White papers are sales and marketing documents used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology. White papers are designed to be used as a marketing tool before a sale, and not as a user manual or other technical document developed to provide support to the user after making a purchase.
Next Up
1. Knowledge Capital
2. Offering Memorandum
3. Economic Moat
4. Marketing
5.
BREAKING DOWN 'White Paper'
The purpose of a white paper is to promote a certain product, service, technology or methodology, and to influence current and prospective customers' decisions. Many white papers are designed for B2B (business to business) marketing purposes, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. The white paper is used to inform and persuade the other company that a certain offering (such as a product or technology) is superior for solving a particular business problem or addressing a certain challenge.

In relation to B2B marketing, there are three main types of white papers: backgrounders, which explain the technical features of a particular offering; numbered lists, which highlight tips or points regarding an offering; and problem/solution white papers, which introduce an improved solution to a common business or technical challenge.

While white papers are useful marketing tools, they differ from other marketing materials such as brochures. Where brochures and other materials might be flashy and include obvious sales pitches, a white paper is intended to provide persuasive and factual evidence that a particular offering is a superior method of approaching or…...

Similar Documents

Premium Essay

Leadership and Promotion

...WHITEPAPER From Leadership Potential to Promotion Success: More Accuracy, More Insight Introduction Today, organizations realize that people are their greatest asset and they invest in them accordingly. Every employee must perform at his or her best to realize maximum success. In addition, HR and business leaders understand that early identification of leaders with potential to take on significantly greater responsibility is vital to continuing their organization’s success. Traditionally, high performance has been equated with high potential. Boss nominations have been the standard for nominating people into high-potential development programs. However, bosses tend to be highly subjective and vary widely in their observations and standards for measuring potential. No two bosses define leadership potential the same way, and they disagree on who possesses it. They form opinions about people that they see often, so they necessarily miss people with great potential who work outside of their location. Adding to this conundrum of boss nominations, one study shows that only 29 percent of high performers are actually high potentials.1 Establishing a process to accurately identify individuals with leadership potential is critical in a world where companies with the best leaders win. Retaining those potential leaders long enough to realize the benefits of their promotion is just as critical. We propose that organizations can substantially increase the success rate of internal......

Words: 2366 - Pages: 10

Free Essay

Art of Whitepaper

...The Art of the White Paper July 2003 Executive Summary...................................................................1 What is a White Paper? .............................................................2 White Papers Come in Many Flavors..........................................3 Why Write a White Paper? ........................................................3 Industry Standards for White Papers ........................................4 Who Reads White Papers?.........................................................5 Who Writes White Papers? ........................................................6 Success Factors for White Papers..............................................7 A Gordon & Gordon Success Story.............................................8 Copies of this white paper can be obtained from www.gordonandgordon.com/downloads.html © 2001-2003 by Manuel Gordon and Gordon Graham Executive Summary High-tech companies produce a lot of white papers, and many IT managers use them—even if no one can clearly explain what they are. This paper begins by describing the various kinds of white papers, and the various purposes for which they are needed. Although no industry standards exist for white papers, we can make some generalizations. Most white papers are around 10 letter-sized pages with black & white illustrations. They are written with an authoritative, neutral tone. Most are distributed through the Web as PDFs. They can take from 4 to 10 weeks and cost......

Words: 2701 - Pages: 11

Free Essay

Qcenter-Fivecompaniesemployeeslove-Whitepaper (1)

...CORPORATE CULTURE SECRETS OF FIVE COMPANIES EMPLOYEES LOVE How innovative companies are creating ways to build company culture while seeing tangible benefits. INTRODUCTION Creating the right culture for your company could be the best investment you ever make – and often, it doesn’t cost a dime. The world’s most innovative companies find hidden value by operating outside of established business culture. Time and time again, competitors are left asking, “How did they do that?” CORPORATE CULTURE SECRETS OF FIVE COMPANIES EMPLOYEES LOVE The answer is simple: Culture. The right culture fosters innovation, finds talent in unexpected places, and empowers employees at all levels. There isn’t a one-size-fits-all solution, but the following examples from leaders of innovative company culture will help you adopt a mindset that inspires greatness. /02 CORPORATE CULTURE SECRETS OF FIVE COMPANIES EMPLOYEES LOVE FOSTERING INNOVATION WHILE DEVELOPING EMPLOYEES If you get the culture right, most of the other stuff will just take care of itself. Tony Hsieh, Founder and CEO, Zappos.com /03 FOSTERING INNOVATION WHILE DEVELOPING EMPLOYEES Ideas From Everywhere (IFE) is a program for CareerBuilder employees, launched nearly 8 years ago as part of a company decision to adopt a strategy centered on innovation. In essence, employees are encouraged to submit their ideas for new businesses within the company. Their fellow employees are then asked to vote for the best......

Words: 1590 - Pages: 7

Free Essay

Wireless Lan Security

...3/20/2014 www.informationweek.com/whitepaper/download/showPDF?articleID=901061&site_id=&profileCreated= The Cable Guy - May 2005 Wi-Fi Protected Access 2 (WPA2) Overview By The Cable Guy The original IEEE 802.11 standard provided the following set of security features to secure wireless LAN communication: Two different authentication methods: Open system and shared key The Wired Equivalent Privacy (WEP) encryption algorithm An Integrity Check Value (ICV), encrypted with WEP, which provided data integrity Over time, these security features proved to be insufficient to protect wireless LAN communication in common scenarios. To address the security issues of the original IEEE 802.11 standard, the following additional technologies are used: The IEEE 802.1X Port-Based Network Access Control standard is an optional method for authenticating 802.11 wireless clients. IEEE 802.1X provides per-user identification and authentication, extended authentication methods, and, depending on the authentication method, encryption key management dynamic, per-station or per-session key management and rekeying. Wi-Fi Protected Access (WPA) is an interim standard adopted by the Wi-Fi Alliance to provide more secure encryption and data integrity while the IEEE 802.11i standard was being ratified. WPA supports authentication through 802.1X (known as WPA Enterprise) or with a preshared key http://www.informationweek.com/whitepaper/download/showPDF?articleID=901061&site_id=&profileCreated=......

Words: 1834 - Pages: 8

Free Essay

Whitepaper

...JULY 9, 2010 WHITE PAPER INDIA’S SOFT POWER – “THE ENTERTAINMENT INDUSTRY”   Abstract The Entertainment Industry in India is on the verge of emerging as a potential market globally. By attracting a large mass of International audience, it has earned for itself a global interest which is expected to fuel the growth of the Industry. This report presents an analysis of the recent development, both international and domestic, in the Industry which have come as a result of intensive adaptation to the latest technologies and the care it has taken to ensure that it always move towards globalization and corporatization .It also experiences the entry of major corporate companies, thus expanding the current size. INTRODUCTION The Indian Entertainment Industry has become one of the fastest growing sectors of the country’s economy. Over the past decade, India has been the second fastest growing economy in the world. The major global corporations opine that it will become a key market in the years to come, sweeping the global Entertainment world with its unlimited potential. As the Indian economy continues to perform strongly, the Indian middle class will also expand significantly. It is the growing consumer class with an increasing affinity to Entertainment that drives the Industry. This has resulted in an increase in the expenditures on entertainment. As a result of which the advertising revenues have also been on the rise. India is witnessing the growth of......

Words: 2344 - Pages: 10

Premium Essay

Whitepaper

...Analyzing Goal Setting on Employee Motivation Assignment 5 Business Communication Johns Hopkins University Zhe Xu September 28, 2013 Executive Summary As an intern at Citibank for one month, I found that employees at Citibank do not focus on their work during their work time. In order to correct this low morale at Citibank, I proposed to use goal setting to improve employees’ behaviors. This research explores whether goal setting has a positive effect on employee motivation by borrowing models from predecessors’ research and social cognitive theory. An email-delivered descriptive survey addressed ten questions on how employees feel and whether they are motivated after they are assigned goals. My findings suggest that Citibank employees are highly motivated by goal setting. This study concludes that setting a high level and specific goal for Citibank employees is an effective way to motivate them. My recommendation for Citibank is to set exact goals and deadlines for each employee and develop a system of rewards and penalties. The employees who complete their goals efficiently and perfectly will earn a financial bonus and those who finish the goals after the deadline will receive a deduction of their salaries according to their performance. Background During the period when I was an intern at Citibank, I found that employees there were inefficient in their work. They were not punctual to work. Some came to work late, and some left work early. In addition,......

Words: 2739 - Pages: 11

Free Essay

Whitepaper

...四川北方硝化棉股份有限公司 2013 年度报告 2013 年度报告 ANNUAL REPORT 二〇一四年三月二十八日 1 四川北方硝化棉股份有限公司 2013 年度报告 第一节 重要提示、目录和释义 本公司董事会、监事会及董事、监事、高级管理人员保证年度报告内容的真实、准确、 完整,不存在虚假记载、误导性陈述或重大遗漏,并承担个别和连带的法律责任。 除下列董事外,其他董事亲自出席了审议本次年报的董事会会议 未亲自出席董事姓名 邓维平 未亲自出席董事职务 董事 未亲自出席会议原因 出差 被委托人姓名 李春建 公司经本次董事会审议通过的利润分配预案为: 以2013年12月31日的公司总股本为基数, 向全体股东每10股派发现金红利0.50元(含税),送红股0股(含税),以资本公积金向全体 股东每10股转增5股。 公司负责人李春建、主管会计工作负责人魏光源及会计机构负责人(会计主管人员)李小 容声明:保证年度报告中财务报告的真实、准确、完整。 2 四川北方硝化棉股份有限公司 2013 年度报告 目 录 第一节 重要提示、目录和释义 .................................................. 2 第二节 公司简介 ............................................................. 6 第三节 会计数据和财务指标摘要 ................................................ 8 第四节 董事会报告........................................................... 10 第五节 重要事项 ............................................................ 33 第六节 股份变动及股东情况 ................................................... 38 第七节 董事、监事、高级管理人员和员工情况 ................................... 44 第八节 公司治理 ............................................................ 53 第九节 内部控制 ............................................................ 59 第十节 财务报告 ............................................................ 61 第十一节 备查文件目录 ...................................................... 179 3 四川北方硝化棉股份有限公司 2013 年度报告 释 义 释义项 公司、本公司、北化股份 兵器集团 北化集团 泸州北方 西安惠安 东方化工 五二五泵业、泵业公司 泸庆公司 广州北化 世纪纤维素公司 中国证监会 国务院国资委 深交所、交易所 元、万元 报告期、本报告期 巨潮资讯网 指 指 指 指 指 指 指 指 指 指 指 指 指 指 指 指 指 释义内容 四川北方硝化棉股份有限公司 中国兵器工业集团有限公司......

Words: 25517 - Pages: 103

Premium Essay

Office 360 Whitepaper

...Security and Compliance Office 365 Published: May 2014 For the latest information, please visit the Office 365 Trust Center at http://trust.office365.com Introduction 1 Service-Level Security 2 Physical layer—facility and network security 4 Logical layer—host, application, admin user 5 Data layer—data 7 Data integrity and encryption 7 Protection from security threats 8 Security monitoring and response 9 Independent verification 9 Security Customer Controls 10 Secure end-user access 12 Privacy by Design 14 Privacy Customer Controls 15 Service Compliance 16 Customer Compliance Controls 18 Conclusion 21 Introduction Information security is an essential consideration for all IT organizations around the world. In addition to the prevalence of information technology, the complexity of delivering access to services from a growing number of devices, platforms, and places than ever before forces information security to be a paramount matter. Multi-device access benefits your users, especially with the consumerization of IT, but broader access represents another potential attack surface. At the same time, organizations face ever-evolving cyber-threats from around the world that target users who may accidentally lose or compromise sensitive data. When you consider moving your organization to cloud services to store your data and various productivity services, the security concerns add another layer of consideration. That consideration is......

Words: 6737 - Pages: 27

Premium Essay

1 Vmware Whitepaper - Business Agility and the True Economics of Cloud Computing

...Business Agility and the True Economics of Cloud Computing B u s i n e s s W H iTe PA P e R Business Agility and the True Economics of Cloud Computing Executive Summary New groundbreaking global survey findings demonstrate the true value of cloud computing to the business. While it is understood in the industry that cloud computing provides clear cost benefits, CIOs are having difficulty getting a true fix on the business value that cloud might offer beyond cost reduction. These survey results reveal a direct link between cloud computing and business agility—how business outcomes are associated with agility, the role of IT for agile companies and the importance of cloud computing to business leaders. value to the enterprise. It shows that the hype around cloud computing is maturing into facts about what cloud can really deliver to both IT and the business. Game-changing CIOs think business transformation first, then how technology enables it. They are the ones strategizing with their CEOs and other business leaders to look beyond simple cost calculations to the business agility that cloud computing can enable. Defining Business Agility Business agility is the ability of a business to adapt rapidly and cost-efficiently in response to changes in the business environment. According to McKinsey & Company, the leading global management consulting firm, the benefits of agility include faster revenue growth, greater and more lasting cost reduction, and more effective...

Words: 2949 - Pages: 12

Free Essay

Mastertrader Coin Whitepaper

...MasterTrader Coin Whitepaper This Whitepaper is a written description of what MasterTrader Coin is as a cryptocurrency. It includes: the specifications, security features, marketing plans, and innovational core components that back its’ overall value. This is also written to lay out MasterTrader Coin plans and Roadmap prospectus’. Comprising: future software and technology, MasterSave Certificate of Stake Program (COS), ToshiDesk™ Live Insider Trading API platform, and our future MasterHash™ Mining Solution. MTR MasterPlan Mission Statement: Why not get paid for valuable feedback? MTR has revolutionized the way we view micropayments globally. Finally, your thoughts, comments, trading advice, and content have monetized value! How it Works: MTR will initially premiere on the Social Media Platform ToshiDesk™, where MTR will be utilized as an incentive based digital currency. MTR will connect Advanced Level Crypto- traders who provide qualitative data, insight, and analysis within the FinTech industry to Novice & Intermediate enthusiast seeking an in-depth real-time perspective of the world of Digital Currencies. Main Focal Points of MTR: The platform ToshiDesk™ will have integrated web wallets attached to each account. Master (Content Provider) and Trader (Subscriber), have convenient & secure access to funds with instant confirmations within MTR’s blockchain. Each ToshiDesk™ user will have a generated wallet address linked to each account to......

Words: 3023 - Pages: 13

Free Essay

Exadata-Technical-Whitepaper-134575

...An Oracle White Paper April 2011 A Technical Overview of the Oracle Exadata Database Machine and Exadata Storage Server Oracle White Paper— A Technical Overview of the Oracle Exadata Database Machine and Exadata Storage Server Disclaimer The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Oracle White Paper— A Technical Overview of the Oracle Exadata Database Machine and Exadata Storage Server Introduction ......................................................................................... 2  Exadata Product Family ...................................................................... 4  Exadata Database Machine ............................................................ 4  Exadata Storage Server .................................................................. 8  Exadata Database Machine Architecture .......................................... 12  Database Server Software ............................................................ 14  Exadata Storage Server Software ................................................. 16  Exadata Smart Scan Processing .........................

Words: 10244 - Pages: 41

Premium Essay

Ip5 Whitepaper

...One well known part of Global Mobile is its skill in production in the mobile market. In return it is easy to attract customers to buy their products which in turns maintains the motivation of the workforce to be reliable, and innovative. They have not had a problem with dealing with the competition in their long history in the market. They often promote and showoff their most valuable employee, the Director of Product Development. His creative ideas have keep Global Mobile ahead of the competition and satisfies their customers. Even with the increasing demand, more and more innovative and efficient ideas continue to come from the Product Development department. The Skill of the firm is a result of selective staffing of talented newcomers that can be productivity in the firms unique work environment. The synergy from the staff and the structure that Global Mobile offers has allowed employees to reach their full potential. For example, the informal structure has allowed the Director of Product Development be as creative as he wants which has yielded unique products that have set Global Mobile from the rest of the competitors in the market. Having highly capability staff means there is little to no training needed on the job which means more time being productive and fully functional within the firm. Based upon the structure of Global Mobile being informal with a hierarchy to direct concerns without actually being restrictive their strategy is never really set in stone. This...

Words: 3763 - Pages: 16

Free Essay

Cittrix Cluster Instructions

...license server. See the Licensing: Using License Administration Commands whitepaper in the Citrix Knowledge Center. Administering Cluster-Enabled License Servers All licensing administration features available in standard deployments of Citrix Licensing are also available on clustered license servers. Before you use the License Management Console or License Administration Commands to administer the license server, verify what node in the cluster owns the resources. License Administration Commands can be run only from the active node of a cluster. Important: If you want to use License Administration Commands to administer the license server, set an environment variable as described in the section that follows. Accessing the License Management Console You can administer a cluster-enabled license server by using the License Management Console. When you use the License Management Console, you are administering the active node of the cluster only. Licensing: Setting Up The License Server On A Microsoft Cluster 5 To access the License Management Console 1. Open your Web browser. 2. Type the following URL in the browser: http://clustername/lmc/index.jsp where clustername is the name of the license server cluster. Note: “lmc” in the URL is case-sensitive and must be typed in lowercase. For information about the License Management Console, see the Licensing: The License Management Console whitepaper in the Citrix Knowledge Center. Using License Administration......

Words: 1830 - Pages: 8

Premium Essay

Whitepaper

...The White Paper on Local Government 9 March 1998 The White Paper is dedicated to the memory of Tshepiso Mashinini (1966-1998), chairperson of the White Paper Working Committee, and all the other women and men who contributed to the building of a democratic system of local government in South Africa CONTENTS Foreword by Minister Mohammed Valli Moosa Foreword by Mr Pravin Gordhan Introduction SECTION A: CURRENT REALITY 1. A history of local government 2. The current state of local government 2.1. The different forms of municipality 2.2. Local government finance 2.3. Administration 2.4. Legislative complexity 2.5. Powers and functions 2.6. Global and national trends 2.7. The transition process 3. Settlement patterns and trends 3.1. Introduction 3.2. Settlement types 3.3. The implications of current settlement patterns 4. Defining the challenge for local government 4.1. Challenges facing South African municipalities 5. Concluding comment SECTION B: DEVELOPMENTAL LOCAL GOVERNMENT 1. Characteristics of developmental local government 1.1. Maximising social development and economic growth 1.2. Integrating and coordinating 1.3. Democratising development, empowering and redistributing 1.4. Leading and learning 2. Developmental outcomes of local government 2.1. Provision of household infrastructure and services 2.2. Creation of liveable, integrated cities, towns and rural areas 2.3. Local economic......

Words: 57520 - Pages: 231

Free Essay

Test

...to replace desktop apps with Web apps, client side code is going to get more sophisticated in order to emulate the rich user experience we’ve come to expect. 3. 3rd party content. Usage of third party sites such as Twitter feeds, Facebook “Like” buttons, Doubleclick ads and Google analytics code is growing rapidly. For some sites, these 3rd party links comprise over 25% of their total requests. 3rd party sites are notorious for blocking or slowing down frontend performance and browser rendering. 4. Mobile browsers. Increasingly visitors are browsing sites on mobile devices with weaker processors and slower connections. Frontend performance is critical for desktop browsers but it’s even more important for the mobile Web. AUTOMATED FEO WHITEPAPER 1 1-800-530-3992 CDN vs. DSA vs. FEO Content Delivery Networks, Dynamic Site Acceleration and Frontend Optimization are complimentary but different technologies that are sometimes confused with one another. CDNs have been around for some time and do a good job at reducing network latency by caching static objects closer to the user. Many CDN providers have also introduced DSA services to reduce latency for dynamic pages. DSA offers improved routing and TCP optimization on top of basic edge caching. However, both CDN and DSA services address network latency and do little to reduce network activity or streamline the processing of web pages by the browser - often the biggest bottlenecks in modern browsing. Problem Addressed How......

Words: 2207 - Pages: 9

Iptv Cloud Tv 12 Month 720P, M3U,xbmc,android,smart Tv,mag,e2,mobile | morris69 | jackson rising