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Women as Products

In: Social Issues

Submitted By emily93
Words 1003
Pages 5
Sanida Amalia
Professor: Dr. S.Karastathi
Composition II
5 April 2015

Women as Products “Everyone thinks that advertising is full of lies, but it’s not what you think” (Chiat, 2000). Conventional wisdom has it that in advertising everything must be perfect and flawless, especially when the product is determined for women or women are part of the advertisement. However, the female model that being viewed through advertising, is totally sexist and displays the women as naive which think that beauty and money are everything, their only occupation must be the care of the house and their husbands and must be underweight to be beautiful and likeable. To start with, in many advertisements women are flaunted as materialistic who care only about the money and must have the perfect life to be satisfied. According to marketing executive Chiat 2000, ads are full of lies because they show a perfect world in which the fiancée receives a huge ring cost almost a salary, as a result the everyday woman see that and starts to fell miserable for her lifestyle. Moreover, The Cosmopolitan, one of the best-selling women’s magazine lays the woman as an active person who is happy to spent money and buy beautiful, expensive things all the time (Crusmac, 2013). Seeing the “ideal” woman in ads, the woman’s self-esteem decreases; women tend to score less on self-esteem tests than men. The ads about cosmetics or the covers of the magazines provide a perfect world without problems and they define the beauty as everything for the woman. In addition, Christina Kelly, ex-editor at Sally a teenagers’ magazine, says that when she decided to put on the cover of the magazine an overweight celebrate, there was objections but she put the woman on the cover; the magazine was with a separate beauty issue which usually was placed in the back but that time was placed in front and it happened to…...

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