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Woolsworth

In: Business and Management

Submitted By madihakhan625
Words 3903
Pages 16
Woolworths Analysis
Strategic Marketing Management

Executive Summary

The following is the assignment given to us for our “Strategic Management” course. The paper discusses in depth about the company, Woolworths, which is one of the largest retail stores in Australia. The report enriches the knowledge about environmental analysis, SWOT analysis, the financial and pricing analysis, target market, segmentation and market analysis of Woolworths. After studying the company’s overall performance it is my recommendation for the company to manage and plan ruthlessly, manage the operations locally and globally by managing campaigns tactically and have open communication channels.
The overall environment of the company is strong. There are few major competitors which possesses threat to the company. The company has expanded its operations and has expanded into New Zealand and India as well. The paper also discusses the new marketing strategies for Woolworths. We have applied strategic management concepts and models to design new marketing strategies for the company.

Table Of Contents 1. Introduction……………….………………………………………………………..………………………………………………… 5
2. Background……………………………………………………………………………………………………...…………………… 6
3. SWOT Analysis…..…………………………………………………………………………………………………….……………. 7
4. Segmentation, Targeting & Positioning of Products…………………………………………………………………………………

5. Marketing Mix Analysis…………………………………………………………..………………………………………………….

6. Financial/Pricing Analysis…………………………………………………………………………………………………………..

7. CSR/Ethics………………………………………………………………………………………………………………………….

8. Recommendation……………………………………………………………………………………………………………………

9. New Marketing Strategy……………………………………………………………………………………………………………

10. Monitoring Control……………………………………………………………………………………………………………….

11. Conclusion………………………………………………………………………………………………………………………..…...

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